The big USP on the new MAC Liptensity range is that it uses ‘high-frequency Tetrachromatic pigments’. A Tetrachromat is someone who has the rare ability to see more colours than the rest of us – it’s to do with the number of cone cells within the eye, but I won’t go further than that because I’m slightly lost from thereon in! I can tell you that Tetrachromats see up to 100 million colour nuances, and the rest of us mere mortals can see about 1 million. MAC employed someone (Maureen Seaberg) with this ability to help with the pigmentation of this range.
Much as I like these (the first time MAC has deviated from their usual lipstick packaging into a balm look) I’m wondering what the benefit is of having these pigments when the majority of us can’t see the nuance? Do you have to be a Tetrachromat to see the intensity, and do we even know, if we can see them that we’re seeing them? Honestly, this has kept me up at night!
Texture-wise, they feel initially balmy, but no more so that a nicely moisturised sheen lipstick. Initially, in the look, there is a sheen but interestingly, it dies down to a matte the longer you wear it. The last is amazing – it’s really good and there is absolute full coverage. The coverage is solid – not one single sign of patchiness – it’s a block of pure colour.
In the swatch, bottom to top, we have: Smoked Almond, Double Fudge, Gumball, Habanero, Mulling, Burnt Violet, Stallion, Blue Beat and Doe. There are 24 shades in total and the price is £17.50 each when they launch next month.
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