MAC Liptensity
MAC Liptensity

The big USP on the new MAC Liptensity range is that it uses ‘high-frequency Tetrachromatic pigments’. A Tetrachromat is someone who has the rare ability to see more colours than the rest of us – it’s to do with the number of cone cells within the eye, but I won’t go further than that because I’m slightly lost from thereon in! I can tell you that Tetrachromats see up to 100 million colour nuances, and the rest of us mere mortals can see about 1 million. MAC employed someone (Maureen Seaberg) with this ability to help with the pigmentation of this range.

MAC Liptensity
MAC Liptensity

Much as I like these (the first time MAC has deviated from their usual lipstick packaging into a balm look) I’m wondering what the benefit is of having these pigments when the majority of us can’t see the nuance? Do you have to be a Tetrachromat to see the intensity, and do we even know, if we can see them that we’re seeing them? Honestly, this has kept me up at night!

MAC Liptensity
MAC Liptensity

Texture-wise, they feel initially balmy, but no more so that a nicely moisturised sheen lipstick. Initially, in the look, there is a sheen but interestingly, it dies down to a matte the longer you wear it. The last is amazing – it’s really good and there is absolute full coverage. The coverage is solid – not one single sign of patchiness – it’s a block of pure colour.

MAC Liptensity
MAC Liptensity

In the swatch, bottom to top, we have: Smoked Almond, Double Fudge, Gumball, Habanero, Mulling, Burnt Violet, Stallion, Blue Beat and Doe. There are 24 shades in total and the price is £17.50 each when they launch next month.

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.