

The big USP on the new MAC Liptensity range is that it uses ‘high-frequency Tetrachromatic pigments’. A Tetrachromat is someone who has the rare ability to see more colours than the rest of us – it’s to do with the number of cone cells within the eye, but I won’t go further than that because I’m slightly lost from thereon in! I can tell you that Tetrachromats see up to 100 million colour nuances, and the rest of us mere mortals can see about 1 million. MAC employed someone (Maureen Seaberg) with this ability to help with the pigmentation of this range.

Much as I like these (the first time MAC has deviated from their usual lipstick packaging into a balm look) I’m wondering what the benefit is of having these pigments when the majority of us can’t see the nuance? Do you have to be a Tetrachromat to see the intensity, and do we even know, if we can see them that we’re seeing them? Honestly, this has kept me up at night!

Texture-wise, they feel initially balmy, but no more so that a nicely moisturised sheen lipstick. Initially, in the look, there is a sheen but interestingly, it dies down to a matte the longer you wear it. The last is amazing – it’s really good and there is absolute full coverage. The coverage is solid – not one single sign of patchiness – it’s a block of pure colour.

In the swatch, bottom to top, we have: Smoked Almond, Double Fudge, Gumball, Habanero, Mulling, Burnt Violet, Stallion, Blue Beat and Doe. There are 24 shades in total and the price is £17.50 each when they launch next month.
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10 comments
I do love MAC but I am not so sure on the packaging/design of these as I think they look a little cheap looking. I do love the shades though!
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Wow, I’m so shocked at how pigmented they are! I didn’t expect that when I saw the packaging!
Neelam // http://www.neelamjayna.blogspot.co.uk xx
Errmmm… this balm style packaging has been used for other lipsticks, including the huggable lipsticks and the pro longwear ones. Of course the colour of the packaging is different and new here.
I don’t think they’ve used this metal colour style tubing before – huggables were plastic I’m sure.. but apologies for not making that clear.
I understood balm style packaging to mean the flat top of the bullet (like lip balm), as you made no mention of metal being the difference… pretty sure the pro longwear ones are metal though if that’s what you meant (I have a huggable which is probably plastic but has that faux chrome effect). Either way this is not new packaging, so rather confused as to why it’s mentioned. Was it in the press release or something?
No it wasn’t in the release.. but either way, apologies if it wasn’t clear enough.
I love the look of this collection and the colours are so good!
I’m not even a MAC fan and I am swooning over these and their packaging!
I love MAC lipsticks and eyeshadows. They are super pigmented! These look amazing!!
Mel | http://www.thegossipdarling.com
Oh my I am so excited about these! 😀 They’re so pigmented and look so creamy. I haven’t bought any MAC for ages as I feel like they haven’t brought anything mind blowing out recently for lips. These however look amazing and I know I’ll be buying a couple. 😛
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