I posted on Instagram (find me HERE) a couple of days ago about the new H&M freestanding beauty store that has recently opened in Covent Garden. It’s right next to the new H&M flagship store – but entirely separate from it. Which does, of course, pave the way for more freestanding H&M beauty stores. I also discovered that Inglot has opened a store on Oxford Street. It’s had one in Westfield for a while, but they’re certainly laying down their intentions by opening on London’s busiest street almost opposite Selfridges.
I picked up this little Rainbow Eyeshadow for £6.50 (I bought the pan but not a casing for it) in colour 132 because it was too pretty to leave in the shop! Inglot is a strange brand – it’s clean looking and quite pared back visually, but not particularly expensive and the quality is decent. However, it’s just not very exciting! They’re keen to get you into the ‘Freedom System’ where you buy a casing for each product (in my case it would have been an extra £5.50 for a dot of black plastic and prices go up to £18) and they have lots of accessories and make up boxes.
The Polish founder of Inglot, Wojciech Inglot, died about 3 years ago, unexpectedly, which is really a shame because his brand seems to be blossoming. It’s a bit of a mystery how that happens actually – they do very little outreach and the Oxford Street shop wasn’t busy at all. I just think in this noisy beauty environment, they’re going to have to shout a little louder. The UK website is HERE if you can resist a Rainbow Eye Shadow – they have lots of colourways!
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