This is another of my Scandi discoveries – Idun Mineral Make Up is from Sweden. I met Kicki from Daisy Beauty, a Swedish magazine and site (HERE) a few weeks ago which is how I am making these discoveries. It’s so lovely to meet bloggers from other countries (I finally met Jessica at Beautezine HERE from Canada in Paris and we have been on-line blog buddies for a long time!) and swap product notes.
I’m not a fan of mineral make up at all, so I haven’t tested the powders but oh my – the shadow palette! The packaging is different and interesting; if you click through to their website it’s so pretty, too, and the little apples printed on the product? Such a lovely detail. In fact, what you see on the packaging (designed by Patricia Gucci) are interpretations of the Norse goddess, Idun, for whom the brand is named. The apples are symbolic, too – apparently Idun was the ‘keeper of the magic apples of immortality’. Where can I find those apples, please? Golden Delicious just isn’t cutting it any more…
Skipping straight to the palette, called Norrlandssyren, there are four shades, each with a light catchy sheen, but not glitter.
As you can see, the deep blue/purple shade is doing that butterfly wing thing with iridescence and I can’t tell you how smooth and soft the shadows are. They’re some of the silkiest feeling eye colours I’ve ever come across. There is so much to like about Idun, especially if you like mineral make up – you can get it in the USA and price wise, it’s quite reasonable, with the palette working out at around $35.
Transparency Disclosure
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
9 comments
These are so pretty – both the contents and the packaging!
These color look fab. I’m on the fence about mineral makeup. I usually like it but I feel like the products are messier. I like that this is in a compact!
Mel | http://www.thegossipdarling.com
As a Swede I’m happy to read about your discovery of Idun!
I really like Idun and have been using their make up for years. I’m usually not a fan of mineral make up but their mineral foundations are truly amazing! I’ve actually liked everything I’ve tried from this brand, including the brushes 🙂
If I were to recomend one sigle product it would be the loose bronzer called Midsommar. It’s really unique in both shade and finish, a must have!
thanks for the recommendation!
Jane, have a look at Linda Hallberg on Instagram. She’s a Swedish makeup artist & blogger. She does some really beautiful ‘out there’ editorial stuff along with very wearable looks.
I will x
Hi Jane, have you written a blog about mineral makeup? I’m wondering what’s not good about it/ why you don’t like it. The ads always say they’re good for your skin. Or is this just another cosmetic firm (BareMinerals) making it up as they go along?!
Hi Ann, it’s the powders.. I just don’t like powder on my skin at all.
Ohhh, I see. I certainly agree with that. Thank you for your reply.