This is another of my Scandi discoveries – Idun Mineral Make Up is from Sweden. I met Kicki from Daisy Beauty, a Swedish magazine and site (HERE) a few weeks ago which is how I am making these discoveries. It’s so lovely to meet bloggers from other countries (I finally met Jessica at Beautezine HERE from Canada in Paris and we have been on-line blog buddies for a long time!) and swap product notes.
I’m not a fan of mineral make up at all, so I haven’t tested the powders but oh my – the shadow palette! The packaging is different and interesting; if you click through to their website it’s so pretty, too, and the little apples printed on the product? Such a lovely detail. In fact, what you see on the packaging (designed by Patricia Gucci) are interpretations of the Norse goddess, Idun, for whom the brand is named. The apples are symbolic, too – apparently Idun was the ‘keeper of the magic apples of immortality’. Where can I find those apples, please? Golden Delicious just isn’t cutting it any more…
Skipping straight to the palette, called Norrlandssyren, there are four shades, each with a light catchy sheen, but not glitter.
As you can see, the deep blue/purple shade is doing that butterfly wing thing with iridescence and I can’t tell you how smooth and soft the shadows are. They’re some of the silkiest feeling eye colours I’ve ever come across. There is so much to like about Idun, especially if you like mineral make up – you can get it in the USA and price wise, it’s quite reasonable, with the palette working out at around $35.
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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.