Well, hello! Giorgio Armani, as a brand, doesn’t do many new launches, but when they do, it’s always something to look out for. Good case in point is the launch of the Giorgio Armani Lip Magnets, timed to perfection to pip the Chanel Lip Ink to the post (they launch on 7th October). They are a similar thing, but not the same.
The packaging is fab – glossy red lids over see-through chunky tubes so you can instantly see the colour. It’s feather light on the lip and a thin layer is all you need for a velvet matte stain. The colours are called lip magnets because they don’t feather away from the lip and they’re built to stay long and true. In testing, I didn’t find they had exceptional last, but reapplications aren’t at all bothersome to me (when you’re a lip gloss fan you just get used to it). The stain stayed but the depth of colour reduced over time and they didn’t dry out my lips. I’m advised that the real tip is to apply one coat, let it dry completely and then apply the next coat. There is none of that ‘coating’ feel you get with some matte lip products – it’s a much more fine and airy texture that’s lovely to apply and in fact, Giorgio Armani claim that it’s four times thinner than your average liquid lip. With 18 shades, I’d be surprised if there wasn’t a colour for everyone. They’re pretty versatile – you can add one coat for a lighter stain, or (after it’s dried) take it to a second coat for more intense looking lips.
Going through the colours I have here, I like the wine toned stains – very vampy and chic for autumn. From bottom to top: 602 Night Viper, 900 Front Row, 506 Second Skin, 403 Vibrato, and Eccentrico 501.
Fresher shades, in case you aren’t ready for the full on winter berry, from bottom to top are: 505 (name not known), 502 Mania, 300 Tangerine, and 301 Heat.
It’s also worth noting that they have the doe’s foot applicator with the well in the middle that has a nice curve to hug the lip – a very simple application (handy for the train!). They’re at the top end, price wise at £27 (HERE) but I think they feel special. It’s the packaging that’s swinging it for me – I love that red top with the gold logo; it just looks so chic.
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