[samples] I truly love the absolute relief of a simple, effective product. I can go around in so many knots and down so many rabbit holes trying to get to the root of science driven brands (often with no firm conclusions) and it’s just so frustrating. Fruu Balms are an easy win – they use up the fruit that isn’t pretty enough to make it to the supermarket – so any perfectly serviceable but damaged or over-ripe and process it into beautiful balms.

Fruu Cosmetics Lip Balms

Not only does this give us very natural balms that fit so well into the sustainability and recycling ideal, but the farmers make a much needed extra income from selling the fruit that would otherwise be wasted to Fruu. It’s all UK sourced and made in small batches from fruits such as banana, avocado and mango.

Fruu Cosmetics Lip Balms

As you can see, as well as clear balms there are also some tints – I liked the colours although the pale pink is a bit… well, pale! The tints come though nicely but for anyone who isn’t after a tint, the finish is matte.

Fruu Cosmetics Lip Balms

There are flavours – they all smell a bit on the gummy bear side but not unpleasant by any means – the Cherry for example is noticeably cherry-ish and the watermelon is as you would expect – watermelon-ish! I find the formula a nice lip wear – not drying and definitely protective; the kind of thing I’d put on for a cold, wet walk (just as well because that’s the weather predicted for the weekend and dogs don’t walk themselves!).

Fruu Cosmetics Lip Balms

There’s nothing not to like here – vegan, waste-saving, recyclable (but check your local facilities), no beeswax and no petrochemicals. They even donate a portion of profits to WWF.  The fruit content amounts to a whopping 60% with the rest comprising natural waxes (although I bet everyone is checking their sources of Candellia post BBC3 Beauty Laid Bare) and oils. The colour balms are £5 and the colour free are £3 – I mean, it’s not a big outlay for a very serviceable lip balm.

Fruu Cosmetics Lip Balms

From bottom to top: Ultraviolet, Rare Coral and Peach Perfect. Fruu is HERE.

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.