Fenty has had one heck of a good year. The brand stays shy about their actual sales figures but it has outstripped Kylie Cosmetics and then some. It’s reported that the first month of trading took $27 million and it just goes from strength to strength. I think the pricing strategy is absolutely accurate – it’s stayed relatively affordable in a market that just wants to fleece every single last penny out of your pockets. The chance was there to price it at a more luxury level, and certainly, being based at Harvey Nichols would imply that it’s going to break the bank, but while not cheap, it’s not out of the park. Anyway, the newest, not remotely Christmassy, drop is this Gloss Bomb in a very demure and wearable translucent nude-pink shade, Fu$$y, The brand puts a big does of reflective pigment in this so it’s very. very light-catchy.
I love this shade for making my lips look ‘dressed’ but without committing to a colour. It’s got a kind of fruity flavour that I don’t hate (thankfully no hint of mint) so altogether, a very wearable, every age, every tone shade that is a perfect first taster of this brand. It’s HERE for £16.