You would think, wouldn’t you, that perhaps the ultimate lipstick saturation formula had been reached? This is SO red that it’s something other entirely – peak red, perhaps.
It’s rather a liquid formula, without the safety net of gloop like gloss has but without being watery either. However, you don’t want to go wrong when applying it; one false move and good luck with trying to rectify the situation! It’s also quite stainy which means that you will still have some colour to your lips long after the main body of the lip paint has worn off.
Even though the shade, Uncensored, looks like it shifts orange, I think in reality it shifts more blue toned. It’s supposed to be a universal red to fit in with the all-tone philosophy of the brand and is more lip paint than lipstick. Personally, I love it – it’s a complete power lip look (if you’re red shy don’t even consider it!) and I’m guessing it’s the first of many shades in this new soft matte formula. The brand claims a 12 hour wear on it – I can see that might be realistic because of the stain element – you could reasonably keep colour (but not all of it) for the duration but I haven’t tested it to the full. I found it dried quickly and didn’t feel ‘shrinky’ but you might want to do an overnight balm on your lips if you’re wearing Uncensored the following day.
It’s £19.99 HERE (purse part of a set from QVC).