I have to say that these well named lipsticks from Bourjois are very, very similar in texture to the new Shiseido VisionAiry Gel lipsticks that I raved about a couple of weeks ago. They’re so unbelievably silky on the lip and deliver the perfect, light matte finish with the feel of a satiny gel balm. Pretty damn excellent and completely fabuleux.
There are 12 shades – six in the nude spectrum and six more dramatic colours but the thing you’ll notice more than anything is the way they lay down colour as soon as they touch your lips. The pigment is high without being intense, but it’s a still a one-swipe-needed kinda lippie. The last is decent without being amazing which seems to be to be an acceptable pay-back for feeling so delicious on the lips. I can’t believe they’re £8.49 (actually, on offer at ASOS for £6 HERE).
Because of the gel texture, they don’t swatch amazingly well but I can assure you that on the lip it’s a whole other thing – with the dark lip skin behind the shade it’s a smooth finish. So, from bottom to top: Abracadabrabeige, Bohemian Raspberry, A L’Eau de Rose, Once Upon A Pink, Cindered-lla and Cranberry Tales.
From bottom to top: Peanut Better, Jolie Mauve, Sleepink Beauty, Scarlet It Be, Beauty And The Red and Plum Plum Pidou.
I heard a rumour that Bourjois might be on its last legs – I hope that’s not the case but it certainly doesn’t get the love it used to since it was bought by Coty. What an absolute pity if they did not tend to this brand enough.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
I remember when I first started blogging, Bourjois was such a talked about brand but I feel their higher prices are a little too high compared to the more popular drugstore brands. I love Bourjois and have done ever since I fell in love with the Coup d’theatre mascara! xx
I agree with you Gemma. I feel like it’s just priced a tiny bit high for drugstore and there are so many choices nowadays so it gets passed by
Mmm more lipsticks! I like a soft / sheer matte as my lips are on the dry side. Better go and check these out. Bourjois is for me a LMB (lifetime makeup brand) as I go back to the range time and again, going back to my teenage love of Bleu Osiris eyeshadow and Violetta lipstick. Love their Volume Glamour and 1 Seconde mascaras and Clubbing eye pencils. Coty better not sink the brand after its 150+ years of existence….grinds teeth. Xx
I really hope it is just a rumour but it’s not the brand it once was – the heart is lost.
Thank you Jane…..I was glancing at these yesterday: going to town now to get that fire red one!
Jeez I hope they pull back from the brink, the items I have by Bourjous are really second to none. Recent lipsticks are stupendous, and I finally found the exact light foundation I’ve been looking for (Healthy Mix Gel, also the great CC Cream) The slim smokey eye pencils are fantastic too, easily as good as the Chanel range.
I think the price is fine, as it’s good quality stuff, but I’d love an overall aesthetic upgrade in the packaging, as it’s a bit naff and put me off for ages (more fool me)
. I’d be 100% Chanel if I could afford it, but with these products I reckon I get that same degree of fabness…..if only they’d consider more sober presentation!
I love Bourjois foundations, they do such a great job with them. I hope the rumour isn’t true.
Your news about Bourjois being on its last legs breaks my heart!
Being French it was the first makeup brand I ever bought, plus it’s such an established brand with historic roots…
Maybe it can no longer compete with all the hip brands and social media hype, but it’s truly a pity as it’s great value for money and very consistent quality -wise.
I don’t know if you know this, but we have a couple of freestanding shops here, and they’re always pretty sad and abandoned… I wonder how they could get it so wrong when Kiko gets it so right and is pretty much devouring the mass beauty market over here.
Anyway, Bourjois lipsticks never disappoint, and I’ll look out for these. Their new Eye Catching mascara is pretty excellent too.
Come on, Bourjois, hang in there!
As I say, it’s only a rumour that I heard – I haven’t even tried to get confirmation as they’ll be so tight lipped on the subject. I hope it’s not true.
You’re right! I wonder who’s getting their customers? I haven’t bought Bourjois in a couple of years. Coty need to play on Bourjois’ heritage, and the cutesy, playful, “Je suis Parisienne” air of the brand.
It would be such a shame if Bourjois didn’t survive. It’s always been such a fun and flirty and quintessentially French brand. Lovely quality for a great price. In the Netherlands Bourjois pulled out of the drugstores and has since only been available in perfumeries like Douglas. I did not think that was a sensible move at all.
I’m. Glad to read the outcry from fellow Bourjois fans! 🙂
Hannah, I suspect that at least here in France, Kiko are getting most of the Bourjois customers with their cooler image and MAC-like formula. In fact Kiko has gobbled up the entire beauty mass market, which I find fascinating, as typically newer brands are treated with some suspicion…. Bourjois fans unite!
I’ve missed Bourjois ever since it left the US. I so hoped it would return the the US.