This truly is a tiny peek at the forthcoming Bobbi Brown Camo Luxe Collection – I literally have one item at the moment (more to follow) but it’s exactly the right one to showcase the new collection, launching 23rd August. It’s also a chance for you to see the ‘press release’ and the sort of information content creators are given along with products to show us around the range. A good release will tell you the launch date, the product names, the collection inspiration, the claims and the prices – and also super handy when you run out of descriptive words of your own – the PRs have usually mined the Thesaurus already! It’s quite rare to get a decent release these days – many brands don’t even bother to send one – we’re just supposed to guess or spend hours researching the where, when and how of products tipped into a padded envelope. My guess is that the new marketing lead PR initiatives just want the Insta selfie of influencers holding the product – they don’t really care if the consumer knows the details or not which doesn’t cater to sites like mine that like to give as much info as possible.
I loved the Luxe Eye Shadows from last year, and two more are heading our way, including Jungle Shadow above and a golden option called Incandescent. They’re multi-dimensional with a shade shift – in this case the colours shift pink and green but when all together, it’s a pewter-ish shade with pink and green dimensions – a bit like Solstice from Urban Decay or MAC’s Spanish Fly lipstick.
I’m looking forward to seeing the rest of the collection – especially the palette. When it lands, it will be £27.
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