Heading for a healthier beauty life? Beauty trends indicate that eco-beauty is the way forward, but I can say that this trend just doesn’t impact in the products I see. Eco-beauty has been a ‘thing’ for ages but when I look at brand leaders in beauty (Dior, Chanel etc), the concept of ‘natural’ barely exists. There is some indication that a ‘simpler’, more basic beauty collection is a becoming desirable (we’ve had excess for far too long) but on a day to day basis at the BBB office (ok, dining room or kitchen, depending) ‘green’ beauty doesn’t impact at all.
If you’re vegan or eco-conscious, you still don’t have the choices that non-greens have and not even nearly. Not Tested On Animals is fairly standard across the beauty board but what if you care about products that are non-GMO, organic or recyclable? Your options are limited and sorry to say, product performance, especially with make-up, is usually compromised.
I’ve been taking a look at Axiology – non-GMO, vegan and organic, with a mandate to support women in Bali as well as environmental and animal welfare with an (undisclosed) percentage of profits heading to various organisations. The recyclable paper packaging is made by a women’s co-operative in Bali, but there is no mention of the lipstick tube itself having a second life.
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In terms of texture, the Axiology Lipstick reminded me of lipsticks from yesteryear – something about the scent and the feel triggered that memory; but that’s partially what I like about it. It gave a good colour coverage, felt soft and smooth on the lips – nourishing in fact, but needed lots of reapplications. I’m a gloss fan so reapplication is part and parcel and not something I mind about at all, but if you’re looking for a 12 hour lock down, it’s not going to happen. So, that’s the compromise.
Ingredients are mostly organic and all of them have a purpose – no fillers in Axiology. Organic avocado butter, organic caster seed oil, organic coconut oil, and so on do make a beautifully nourishing lipstick. I think if you’re looking to eliminate potential toxins from daily life, for whatever reasons, Axiology certainly is one of the better eco makeup brands that I’ve seen. They’re £22.50 which I feel is reasonable and you can find them HERE.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.