Before we go any futher, 3INA Cosmetics is pronounced MINA. Not, er, ThreeNA as I might have called it. Quietly, to myself. It’s brand new, from Spain, although will be launching globally and the first stand-alone store has launched in Covent Garden – on the same drag as Charlotte Tilbury, MAC and Kiko. Pretty soon, it’s going to be Cosmetic Garden.
The store itself is a riot of colour! Every wall is a rainbow, and I was pleased to note that particularly in foundation shades, they go properly dark, so there is something for every single tone.
With over 450 products in the 3INA Cosmetics line, it’s pretty comprehensive with everything from rose gold highlighters to clear mascara. I was given some products to bring home but this is literally the tip of the colour iceberg.
I’ve tried the highlighters (lovely – diffuse beautifully for a light hit cheek without making you light up like a torch) and I’m wearing the Chubby Lipstick (in 107, a saturated matte orange) which I find a little bit too perfumed for me, but there’s no arguing with the level of pigment!
See! This is 107 next to a lipstick in 302 which I saw looking stunning in store on a red-head – something about that pinky-red does all kinds of amazing things if that’s your hair shade.
This being a gloomy British day, I’ve done my best to catch the highlighters here but certainly a little Spanish sunshine would have helped things along! 201 is the golden shade – 200 is a rosy gold. I have them here next to The Metallic Eyeshadow in 503 – a lightly metallic sage shade.
What’s interesting about 3INA Cosmetics is the stand-alone element. When I did my trend prediction post at the beginning of the year, stand-alones were marked as something to look out for. I think 3INA Cosmetics will crop up everywhere – St James Street in Covent Garden is just the beginning. It’s easily a contender for brands like Kiko and NYX so let the beauty battles commence!