Tommy Hilfiger Tommy Now Girl

In my head, I think of Tommy Hilfiger as a brand that stopped evolving in about 1990 along with Ralph Lauren. I don’t really feel I have a reference point for it at all, but it’s about to get a boost from a social media campaign featuring various (American?) influencers. Obviously, ‘girl’ is set at a younger audience, but actually, if you like a lightly sweet floral with citrus notes, it’s a very wearable fragrance.

Tommy Hilfiger Tommy Now Girl

Bearing in mind that the 30ml is £20 and the 100ml £35, it’s a reasonably affordable every day wear fragrance that sits easily on the skin. It’s exactly the kind of fragrance that Lucy likes so I think I know where this is destined to go but I could just as easily wear it myself. Notes are spearmint, tangerine, magnolia, honeysuckle, cashmeran and musk which I think tidily tells you exactly what you can expect. ASOS has it HERE.


Non aff HERE

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