[sample] I think you might be surprised to know that this brand, Thameen, has one of Selfridges beauty hall’s most lucrative counters. The sales are phenomenal. And yet I won’t be at all surprised if you’ve never heard of Thameen. Somehow, it’s crept under the radar to become a secret sensation and it sells by the satin wrapped bucket load.

Thameen Royal Sapphire

Thameen means ‘precious’ and the brand is inspired by gemstones, with the Royal Sapphire fragrance taking its name from the sapphires in the crown jewels. It splits into fragrance, hair fragrance, baby fragrance and the limited editions – at £3,500 a pop! As part of the Sovereign Collection, Royal Sapphire is £195 for 50ml.

Thameen Royal Sapphire

It looks very special indeed and what’s notable about these blends is their longevity – if you like a fragrance that will take you through the day, it’s worth having a closer look.

Thameen Royal Sapphire

Royal Sapphire is a blend of bergamot and mandarin blossom with jasmine, patchouli, amber and dry woods. I can pick up the jasmine and bergamot very easily but this is a heady mix that seems to increase with wear – the jasmine started really bursting through after about an hour’s wear. The woods and patchouli make it heavier than I’d normally wear but it’s growing on me by the moment. Thameen fragrances aren’t shy – there’s no whispers in this blend and I’d advise a spritz before you buy but it’s only in the wear that you start to realise why it’s so popular.

Thameen Royal Sapphire

Find Thameen HERE and don’t discount the baby fragrances for yourself as dilute and very gentle version if you don’t like a power player.

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.