[sample] I think you might be surprised to know that this brand, Thameen, has one of Selfridges beauty hall’s most lucrative counters. The sales are phenomenal. And yet I won’t be at all surprised if you’ve never heard of Thameen. Somehow, it’s crept under the radar to become a secret sensation and it sells by the satin wrapped bucket load.
Thameen means ‘precious’ and the brand is inspired by gemstones, with the Royal Sapphire fragrance taking its name from the sapphires in the crown jewels. It splits into fragrance, hair fragrance, baby fragrance and the limited editions – at £3,500 a pop! As part of the Sovereign Collection, Royal Sapphire is £195 for 50ml.
It looks very special indeed and what’s notable about these blends is their longevity – if you like a fragrance that will take you through the day, it’s worth having a closer look.
Royal Sapphire is a blend of bergamot and mandarin blossom with jasmine, patchouli, amber and dry woods. I can pick up the jasmine and bergamot very easily but this is a heady mix that seems to increase with wear – the jasmine started really bursting through after about an hour’s wear. The woods and patchouli make it heavier than I’d normally wear but it’s growing on me by the moment. Thameen fragrances aren’t shy – there’s no whispers in this blend and I’d advise a spritz before you buy but it’s only in the wear that you start to realise why it’s so popular.
Find Thameen HERE and don’t discount the baby fragrances for yourself as dilute and very gentle version if you don’t like a power player.
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4 comments
Baby fragrance strikes me as obscene, but this blend sounds very much my affair, depending on whether it’s elegant patchouli or hippy patchouli.
Baby fragrance is something that doesn’t resonate in the UK but in other countries it really does. It’s (as far as I know) always alcohol free and very light – if you wash your baby’s hair with shampoo for example, you have scented your baby!
Wow Jane…..maybe it’s me, but I thought I detected gritted teeth here in your review. This stuff sounds really bogus to me, and certainly doesn’t scream ‘exclusive’ just going by the bottle, which looks like some 1980s mass-produced aftershave! Inspired by the Crown Jewels? Who’s such a blingful aspiration aimed at (bearing in mind another scent house’s habit of juicing garden weeds and domestic grains, for example)? The astronomical sales at Selfridges may be accounted for by just half a dozen giant bottles of the most expensive stuff they offer, rather than mad scenes of battling hordes. I dunno, this sounds really naff to me, way too flash and conspicuous, and you don’t sound too convinced yourself. Heh heh, most interesting to learn about it, thank you.
Actually no gritted teeth! It’s for a particular market and it works phenomenally well within that – the interesting thing for me is that it’s something that most of us haven’t even come across before and yet its such an amazing seller. It won’t to be everyone’s taste and I think you’re right in that the Crown Jewel theme is tenuous because there are more exciting inspirations I’m sure but if it works, it works. The fragrance itself is quite powerful and long lasting – if you like weeds and seeds you definitely won’t like this! But for some, the headier the better 🙂