We’re definitely entering giving season – next up is the L’Occitane La Flamme Marie Claire candle – a collaboration between Marie Clarie and L’Occitane to raise funds for the education of young women around the world. 100% of profits will be divided between Plan International (Sierra Leone and Uganda), Toutes A L’Ecole (Cambodia) and Entrepreneurs du Monde (Africa).
The candle itself is verbana – very pretty and fulsomely scented. L’Occitane as a brand are good at giving back – easily one of the brands that really does make a full and conscious effort to contribute to good causes all over the world, regularly and generously. The story behind La Flamme is beautiful, too. ex Managing Director of French Marie Claire, Tina Kieffer, on discovering that less than a third of school children worldwide are girls, founded a charity called Toutes A L’Ecole. Opening a pilot school in Cambodia, offering high level education to those with a slim-to-none chance of any education otherwise. Beginning with 92 young students, the school now provides education (as well as library, medical and family planning facilities) to 1000 girls – and they get this until they begin university or start their first job. The L’Occitane La Flamme Marie Claire candle is £8 from 1st September.
All these things I’d never know about were it not for campaigns like this.
Also, a very quick update on the L’Occitane Precious Petals Box as promised. We included a prepaid postcard in each box and we received so many wonderful cards about the box that we framed some of them in a clear glass frame and presented it to the L’Occitane, Erborian and Melvita teams last night (with a glass of French wine, of course!). They were SO thrilled with it; it’s the kind of heartfelt personal interaction many members of a brand often don’t get to see so it was very meaningful for them and for us (me and LIB) – hopefully they’re hammering it onto their office wall right now :-).
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