[productsample] I pass the Floral Street store in Covent Garden very regularly and am always struck by how vibrant it looks. Weirdly, I’ve only been in once and felt a bit swooped upon so haven’t repeated the experience, but am happy to have their newest offering to review at home.

Floral Street Electric Rhubarb Fragrance

Presentation wise, I love it! I get a bit fed up with the minimalist fragrances – I get it that they’re all heading for unisex so it’s easier to be basic and non-committal but as a visual person, I like to have a graphic reference to give me an idea of what the fragrance represents. There’s a strand of yellow neon elastic around the box which signifies the ‘electric’ of this rhubarb blend and overall it’s just a joyful explosion of colour.

Floral Street Electric Rhubarb Fragrance

For me personally, the fragrance is too sweet. It’s more rhubarb and custard to begin with than freshly picked rhubarb leaves… I felt I could smell a lot of vanilla which isn’t actually listed as a note! My first impression was very much of a gourmande. If you give Electric Rhubarb a bit more time on the skin, it settles to a more jasmine oriented fragrance with a (sweet) fruity backdrop. The creaminess comes from gardenia and while the fragrance also contains frangipani I couldn’t pick it out. I think, perhaps because it changes so much from start to finish, I’d advise buying the £22 10ml version before the £58 50ml. You can find it HERE.

 

Transparency Disclosure

All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.