Elie Saab Girl of Now

Generally, I love Elie Saab fragrances – feminine, grown up and feel good. This couldn’t be further from any of those things – it’s made for the generation that likes chocolate with everything, even their scent. I know I’m being repetitive when I say that a French fragrance press release is such a work of fiction that it deserves a medal somewhere, but according to mine, the girl of now likes granola, fusion food and sushi, she mixes designers from her wardrobe so effectively nobody can copy or emulate her and her avant garde instincts take her to the four corners of the globe. I hate her. Oh, and she likes a cocktail specially made by a mixologist. If I met her, I’d run.

Elie Saab Girl of Now

What I have to say is that the bottle is a true beauty – it’s intricate, unusual and ornamental and the juice is kind of glowy.

In terms of fragrance – orange blossom, jasmine, magnolia and almond essence all ruined by too much vanilla-y tonka bean – it’s like a flowery milkshake. Even my daughter, who is the target age I think, doesn’t like it.

It’s already launched HERE but… don’t say I didn’t warn you.

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