Elie Saab Girl of Now

Elie Saab Girl of Now

Generally, I love Elie Saab fragrances – feminine, grown up and feel good. This couldn’t be further from any of those things – it’s made for the generation that likes chocolate with everything, even their scent. I know I’m being repetitive when I say that a French fragrance press release is such a work of fiction that it deserves a medal somewhere, but according to mine, the girl of now likes granola, fusion food and sushi, she mixes designers from her wardrobe so effectively nobody can copy or emulate her and her avant garde instincts take her to the four corners of the globe. I hate her. Oh, and she likes a cocktail specially made by a mixologist. If I met her, I’d run.

Elie Saab Girl of Now

What I have to say is that the bottle is a true beauty – it’s intricate, unusual and ornamental and the juice is kind of glowy.

In terms of fragrance – orange blossom, jasmine, magnolia and almond essence all ruined by too much vanilla-y tonka bean – it’s like a flowery milkshake. Even my daughter, who is the target age I think, doesn’t like it.

It’s already launched HERE but… don’t say I didn’t warn you.


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7 responses to “Elie Saab Girl of Now”

  1. Cail Richards

    Oh great review! This appalling ‘vanilla with everything’ craze drives me up the wall.
    (And it’s worrying too… infantilising the whole market so everyone is regarded as a teenager….with everything that implies).
    Excellent demolition job here, thank you. This imaginary girl really does sound obnoxious

  2. Chrissie W

    That’s shame as I love Elie Saab fragrances. I think Francis Kurkdijan (? not sure that spelling is correct) is the perfumer behind them. I’m with you as I don’t like vanilla / cupcake frosting type scents **cough overpowering, sickly cough**. Hope there are more appealing new perfume launches as we head towards autumn!

  3. Actionmags

    Love this you made me
    Laugh out loud. No need to run from the girl of now her confidence will knock you down

  4. Adrienne

    Hello I do not mean to be mean spirited but I do not appreciate your reductive implications of what it means to be a youth of today. Firstly you cannot assume the likes nor dislikes of an entire age group whether that is teens or elderly and everything in-between. Secondly I should think as you have commented on your blog before you feel ignored and often misrepresented in the modern beauty world you should try to be as fair and unprejudiced towards any age group. I really do like your blog and read it often but in this post you sound like every other bitter older woman who is rightfully angry over a lack of representation and takes it out on the young. Many of whom are just as displeased over how they are pandered to, albeit more often. Please carefully consider your response to this kind of marketing and try not to paint any age group into one kind of box color.
    Respectfully a concerned reader

    1. Jane

      Thank you – your comments are taken in the spirit in which they’re intended. But to respond – there is a bigger picture at play and that’s the marketing to the consumer of the future – i.e. younger women. This is a fragrance brand that can produce beautiful perfumes for every age group. The addition of ‘food’ scents in all fragrances pointed to the younger woman infantilises their perception of fragrance and assumes that there is only one way to draw in their attention. It also makes the assumption that the younger woman is not able to appreciate fragrance unless it smells of candy. I think that is the insulting thing – I don’t like gourmandes and all of my gourmande reviews reflect that it is a personal preference – I like sweet fragrance, but not the undertone of toffee etc. I try to make BBB a place where all women feel included – age is very much irrelevant for most beauty products – but it is a current fragrance trend to give mass perfumes these notes, all based on marketing and sales. Another point to make is that niche fragrance is one of the fastest growing areas of the beauty market, giving the high street and mass fragrances something to really worry about. They rarely infantilise their perfumes and want them to be appreciated across the board by all ages. I hope that answers your concerns and that you never use the term bitter old woman again.. it’s so rude.

  5. Lesley

    I love it when you review French fragrances press releases.

  6. Mary Martina

    Im of the punk generation and I love this perfume! I think it’s gorgeous. I really like the bottle too.

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