I’ve kept very, very few press materials (a lot of CHANEL but not much else) but this was a send out from either 2011 or 2013 for a re-release of Miss Dior. I just can’t quite remember which! It’s so beautiful I think you will see why I kept it.

DIOR Miss Dior Press Release

As you can see, there is a miniature of Miss Dior EDP tucked into the staircase, surrounded by a meticulous cut-out of a stair case (I wonder if it’s supposed to be 40 Rue Montagne) and with a reference to the fashion arm of the brand, a dress form.

DIOR Miss Dior Press Release

Even the shadows the wrought iron staircase casts are perfectly executed! Miss Dior first made an appearance in 1947 and was created to smell like love. The first ever bottle was an amphora style by Bacarat and the juice was yellow – very striking but you can understand why, three years later, the bottle was changed in 1950 to become more less delicate and more portable.

Anyway, I think it was the most beautiful send out I ever received and so it went into the box of keeps.


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