In the strange old world of beauty where seasons are all over the place, my first advent calendar of the year has appeared! On one of the sunniest days of the summer as well. And even though it might be rather early, I’d say that the Ritual of Advent is going to take some beating.
Although last year we had a plethora of advents across many, many brands, I did notice they were a little bit ‘samey’… product repeats and predictable content. This one has amazing content – I haven’t shown the doors open because a sneak peek is one thing, ruining the surprises is another altogether! But, there is everything from body moisturisers (Honey Touch), hand scrubs (Miracle Scrub), shower gel (Samuri Ice Shower) and fragrance (Winter Perfume) to hot body scrub (Hammam Hot Scrub) and bed mists (Calming Bed and Body Mist). As an overview of the Rituals brand, it’s incredible. Clever as well from a marketing perspective – it crosses many of the Rituals ranges and showcases them beautifully.
I don’t have a price on it yet but I will update when I do, but I do know that it launches in October – a matter of only a few weeks away.
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