The hunt is on again as QVC’s annual Find A Beauty Brand search begins. Last year was the very first year – you might remember than Soapsmith, a small, handmade soap and body product brand, won it. Winning the QVC Find A Beauty Brand has pretty much changed everything for them, I’m happy to say – they sold out completely on their second show, and are just about make their debut on German QVC.
There are very few opportunities like this one in the beauty industry. The wider world for small beauty brands is quite scary – competition is huge, getting seen by any mainstream buyer is difficult, and finding shelf space in retailers? A big ask indeed. I think that beauty bloggers have been of most help to small brands – we can showcase products (if we like them) to our heart’s content and we have an audience thirsty for new beauty news. It’s the match made in heaven.
So too is the QVC and Who Will It Be match. It’s not any kind of nominal nod to mentoring. The Find A Beauty Brand winner gets incredible support, not least a jump to the head of the queue to appear on QVC with your brand. You’ll get proper support and guidance from the QVC buying team, three guaranteed on-air appearances, a site at the 2016 Beauty Bash QVC consumer event (with payment towards the cost of the stand), dedicated social media, complimentary CEW membership, a free entry to the CEW beauty awards (category, not doors!) and support from the QVC press team to target print and online media.
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I don’t know of anything else quite like this for small beauty brands. What I do know is that small brands are passionate about their products; there’s no getting lost in the long corridors of corporate – it’s all hands on and hearts full.
I would urge you to give it a whirl – gorgeous lipsticks, delicious skin oils, beautiful body lotions – whatever it is you have, QVC want to see it! All the details are HERE and entries must be submitted by 14th August.
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