At the recent Superdrug press day where they were showing their Halloween and Christmas ranges, the things that were really calling my name (apart from Makeup Revolution’s Halloween offerings – I’m telling you, they are owning Halloween this year) were these little makeup bags. And, they’re £3.99 each.
Basically, it’s all eyes on you! There were so many colours – yellow, red, blue, green and orange, and I think they’re wonderful gifts – if you want to bump the gifting level, just pop a favourite mascara or lipstick inside.
I love the non-serious side of beauty – things that make us remember that sometimes it’s just about having fun, not whether you have latest £30 lipstick or a slice of the Victoria Beckham action. Who needs it when you can just enjoy a bit of wit and whimsy for under £4? I have a friend who isn’t very well, and I’m going to send her one of these with a lovely mascara inside.
The Superdrug Eyes Cosmetic Bags launch at the beginning of October. One thing to note, a product like this makes great editorial – bright, stand-out, unusual and interesting – expect to see these on all the Christmas pages.
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