The news! At last, Pat McGrath Labs is coming to the UK in the form of a A Technicolour Odyssey, a ‘multi-platform’ campaign with Selfridges.
I know the products are available on Net-A-Porter, but theirs is seemingly an edited range whereas the whole shabang is coming to Selfridges. The Pat McGrath Labs collection is taking over a retail space in Selfridges for three months, and thereafter I imagine there will be a counter permanently. So, bearing in mind that (many of the) products are already on line, I think it’s the events that are the big draw here. I had the pleasure of meeting Pat in Milan a few years ago and watching her work on models for a D&G show – I don’t think I realised at the time I was in the presence of beauty royalty because back then, Instagram hadn’t really taken hold and make up artists weren’t quite in the celeb-sphere they are now. So, the events. Firstly, you need to sign up HERE to be the first to know about spaces opening up to the Pat McGrath In Conversation and the Pat McGrath Masterclass. Those will just book out immediately so you’ll need to be quick on the draw when you get a notification email.
If you want to have one of the Pat Mcgrath ‘experiences’ (with Pat’s artists) you can choose from a Glitter Lip, a Runway Power Pout, Smoke & Mirrors (which might be eye, I’m not sure) or Put A Wing On It. Appointments are half and hour plus, and cost from £30. Booking are being taken now HERE. Everything starts from April 4th.
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