This year is set to be the year of the beauty advent, I think. There are some absolute stunners ahead (Paul & Joe with a first ever for the brand) with the Clarins Advent Calendar 2016 leading the way. At £95, it’s not going to be a budget option, but oh my! It’s pretty.
I thought we’d be over beauty advents, but actually the category is stronger than ever because in the face of competition, brands that product advents are having to up their game. You can get beauty advent calenders across the board, budget wise (I think Superdrug had one last year for around £10) so it’s a question of re-invention. It’s interesting to note that the Clarins Advent Calendar 2016 also contains table decorations as well as beauty, so it looks like this year’s re-invention is in mixed content. You’ll find favourites such as Beauty Flash Balm, Hand Cream and Skin Boosters.
It launches next month – and don’t forget, you have to be an early bird on these.
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