Although the new YSL Rouge Pur lipstick comes in 18 colours, I’ve picked out my favourites above for their out and out glamness and originality. Quite how many will be brave enough to wear white Rouge Blanc remains to be seen (in fact, I think you can use it to adjust your choice of red). The range is designed by YSL Creative Director Stefano Pilati in new-gold coloured cases.

The best thing about this range is that it takes into account three distinct skin tones – light skin, olive skin and huzzah!! – black skin! About time, too. Rouge Noir is actually a kind of cola brown – true black would be just too harsh, and the predicted big seller is red La Rouge.

They launch exclusively at Selfridges on Friday. £22.

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