And the brands get all weird. I came home from my holiday to a legalese type email from P&G regarding the new Gucci fragrance, Guilty. They wanted me to reply in writing to confirm that I’m happy to receive this news and to agree that any blog or forum posts are a result of my own informed opinions.
In order to develop our relationship further, apparently, they’d also like permission in writing to share my blog posts online and offline. It seems if I’m not able to provide written permission to them they’ll be unable to share any more information about Gucci products with me. Oh, boo hoo.
Well, so yeah, they did develop the relationship further by speedily ending it. There are a million and one fragrance and cosmetic brands out there. With so much choice, I’ll opt for the ones that aren’t trying to baffle bloggers with legalese, that aren’t trying to get written permission to ‘share’ my posts internally or externally and that aren’t trying to get a hold of bloggers by expecting them to adhere to some anal system that might give the guy in the legal cupboard a better night’s sleep.
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Sorry P&G, but it’s kind of ironic that your ‘Guilty’ fragrance blogger foray doesn’t seem like an innocent interaction.
Transparency Disclosure
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
7 comments
What a shame they’ve ruined it for you, I actually really like this perfume! Poor show P&G.
Good for you. That is just corny, sadly it probably works on quite a few bloggers. Some would even be flattered that their writing might be posted on some Gucci related site. Yuk.
This is why I love your blog. No BS x
Well done you…
I think that P&G is such a large organisation that it sort of creates its own reality. That letter might make perfect sense internally. I much prefer dealing with smaller companies where people actually understand what their business is about.
This is just another example of how companies are attempting to bamboozle independent beauty bloggers.
love the integrity. (though i’ll admit my eyes glazed over reading the actual legalese excerpts so I’m still not quite sure what they were asking you to agree to 😉 )