Yardley April Violets Re-issue
Now here’s a brand I never thought I’d be blogging about, but when I heard from the PR that bottles of Yardley April Violet Eau de Toilette had reached £100 on Ebay, I had a quick rethink! Yardley – and Woods of Windsor (owned by the same company) are completely revamping their entire ranges to fall in line with more modern tastes. I adore the scent of violets – as sugary as you like. There’s no particular association for me with it; its just that my nose seems to love that highly powdery, sweet smell. Ironically, I absolutely hate the taste of parma violets although I’ve been known to keep one in my pocket just to have a quick sniff! Anyway, because there was such demand (and such crazy prices) for April Violet on the aforementioned Ebay, Yardley took it as a sign to re-issue this old favourite – so now you won’t be bidding off the scale because the EDT is £12.95 from September.
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