Where Do All The Samples Go?

One of the most frequently asked questions on BBB is what happens to all the products I get sent. It’s more than obvious that I couldn’t possibly use them all myself and while I’ve said plenty of times that they’re given away, it’s actually a bit more complicated than that. So, here we go:

  1. Make up that has been swatched or used goes to friends and family.
  2. With high value products that have not been used or opened, friends are asked to make a nominal payment which then goes to a charity.
  3. Lower value products are collected by a teacher for a local school and a friend for a local youth group; they’re either bundled into small collections for gifts at the Christmas Fair, or in the case of the youth group, sold at quite literally pence which all goes back into the funds for the youth group.
  4. I’m often asked to donate for raffle prizes so create at least two or three beauty hampers per year.
  5. Occasionally, I do ‘spot gifting’, so if I have some very active and supportive commenters, I will send them a little something.
  6. If products contain highly active ingredients and I cannot persuade them to friends or family, these are the only the things that sometimes get thrown away. It seems like the wrong thing to do to send the local primary school fair products that are complex and could result in skin reactions.
  7. I have an annual Christmas ritual that somewhere mid-December, all the nominal payments I’ve taken in the last few months are put together and go in the first charity pot I see at Charing X station. Last year I forgot to do it at the station so managed to greatly surprise a cab driver who was dressing his cab up to take part in a London Cab fund raising drive.
  8. It’s not unusual for me to pass products on to other bloggers – less so now than in the past, but blogs need constant content so I’m really happy if I am seeing blog friends to share it out. I think lots of bloggers do this.
  9. Unsurprisingly, I do gift my own family but less so for Christmas and birthdays for obvious reasons: they all know what lands in my house so I try not to do beauty gifting as a main gift unless it’s specifically requested.
  10. I don’t do Instagram giveaways – they’re just too hard to keep track of or to assess fairly – and I got my fingers burned because after choosing five winners, six people emailed me saying it was them! It was almost impossible to go back and weed out the rogue one so I ended up having to supply an extra gift. Cheeky!

I think one of the key things to consider when re-cycling beauty products as a blogger is whether or not the brand would be happy with the landing point. I think most brands would be very happy to think that unused product goes to a good home or contributes to the wider community in some way. One of the reasons I don’t fund raise via boot fairs or similar is because I really don’t think it’s fair to the brands to hawk out their products from the back of my car in a field. It’s not where any brand really wants to see their products, no matter how good the intention is. I’ve also been approached several times by Ebay sellers looking to sell my products on for me (claiming that they already sell for several well-known blogs) but again, I really don’t think Ebay is where the brands themselves would like to end up.

I’m going to do a bit of spot gifting on Periscope going forward (I’ve already done a few) but need to keep these UK only. If you want to follow my Periscope channel you can do so HERE either via the app or on your laptop.


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35 responses to “Where Do All The Samples Go?”

  1. I do the exact same and if I have multiples of something then they go to my local domestic abuse refuge x

  2. AJ

    Thank you for explaining that. I do think for your own integrity with your bloggers you have to be seen to be transparent and open about what you do with what can be seen as ‘gifts’. I have found myself feeling quite churlish with one blogger who reviewed after being supplied the entire Tom Ford Summer 2015 collection and Christian Louboutin lipstick press pack on launch not because she did anything wrong (she was totally open about it) but I was soooo jealous that she had been ‘gifted’ (in my eyes) what was going to cost me the best part of £500. Totally unreasonable on my part I hasten to add as she has spent years of her own time and money establishing her blog. I’m sorry to say that it was total petty envy on my part but I don’t think I’m alone in feeling it. Reason does tend to go out of the window when you see all those beautiful things. Xx

    1. Jane

      I totally get where you’re coming from – I think it does look like we’re being rained with gifts, but they’re the tools for our job; without those it would be very difficult for me personally to blog as often as I do. I try to make sure that I’m a customer sometimes though – often to test out the counter experience and to remind myself of what it’s like to part with cold, hard cash! It’s very easy as a blogger to forget what that beauty consumer experience is like. I think you have to bear in mind that it’s very much a two way street – those lipsticks are basically a way for the brand to find a space on our sites which have completely relevant and beauty-focussed audiences. For the brands this means more exposure to the right people and that’s worth its weight in gold to them. But, I absolutely get your point..

  3. Thank you for being so honest with this, Jane.. I always appreciate when bloggers being honest with their product samples etc.. A lot of bloggers nowadays don’t really cover this issue and make us as readers really wonder whether the reviews written are genuine.

    1. Jane

      All reviews here are genuine, I promise!

  4. Onvie

    What lovely ideas for passing on your good fortune and lovely things. What a shame we only have one face.

  5. Charlotte Elizabeth

    A great post as always!

    It’s so lovely to hear that not only are you sharing gifted items with other bloggers to help them out, or family and friends as a treat but also making money which is given to charity. I think this is a wonderful and generous thing to do and I think it’s so lovely to the receivers.

    It just goes to show that people judging bloggers for receiving products often, don’t realise that many (like yourself) actually give back to others without broadcasting it.

    Great post!

    Love Charlotte Elizabeth xo
    http://www.charlotteelizabethblog.com

  6. As a recipient of a more than one little box of goodies to review on my own blog, thank you so much. Its been incredibly incredibly gratefully received. In terms of my own samples , they go to friends and family but I don’t get much nowadays so I keep most things! Things I’ve bought with my own money though I tend to sell on to recoup and repurchase for more blog reviews if they turn out not to be right for me.

  7. glitterglosglo

    I use the moisturisers as body creams And at the mo I have sooo many exfoliaters (courtesy of my Birchbox) that I’m going to start using them on my knees and elbows Most of the samples I giveaway to my 6 sisters haha. Nice post Jane thanks x

  8. What a lovely idea 🙂 Although I can’t believe someone would say they won when they hadn’t!! x

  9. Charlotte

    Uh your just so fabulously amazing !!! Xo

  10. FiMacD

    So interesting as although I have never asked I have often wondered – especially after getting a sneak peek into your Keep drawer in the At Home with video you did with Sali Hughes – it was seeing that that had me thinking well if that’s only the keep drawer…!!? I know that being just a make up enthusiast and not a blogger how many products I accumulate including many mistakes – so every so often I will do a round up and take unopened/ unused products to leave in the staff room at work – these tend to products that were parts of sets. So I can only imagine what piles up in your house.

  11. PhotoGirl

    I really appreciate the transparency that you have here, Jane. I see the products that you receive as being necessary for you to do your job, so I certainly don’t begrudge you the access that you have. But it is still nice to know what happens to the things you don’t choose to keep. For some reason, it does annoy me when I see bloggers who announce that they’re having a sale in their “web store” only to find that they’re selling items that they were given by various brands and, unlike you, NOT giving that money to charity. (I have no problem with someone selling things she/he actually paid for and then keeping the money.) My other pet peeve is being asked to sign up for Like To Know it, but that’s another issue for another day. 🙂

    1. Jane

      That’s interesting feedback for me because I keep thinking about signing up to Like To Know It!

      1. Kirsty Bremner

        Don’t do it – I refuse to click through to any more things and then be lumbered with yet more emails. Please be open and honest with the brand and the price at first glance. I have stopped reading various blogs that use like to know it.

        1. Jane

          I know.. it doesn’t seem like the ideal way to give a purchase option I must admit. I won’t for now..

      2. PhotoGirl

        Well, of course you’re free to manage your business as you see fit, but I sincerely hope that you don’t go down that road. I have walked away from a number of blogs that I used to love once the blogger hopped on the RewardStyle train. I hate to say it, but I see those enterprises as purely greed-based.

        As a small business owner, I know full well the need to turn a profit. Believe me, I have absolutely no problem with the concept. That being said, I also think that most blogs start from a place of free and open interaction between the blogger and the community that she/he builds. It seems unfair to rely on the goodwill of the public to get a blog to “influencer” status, only to then turn around and say, effectively, “I’m now going to make you pay for putting me where I am.” What does the reader get from this exchange? As I see it, nothing. If a blogger wants to do collaborations, sponsored posts, or even take on advertising, I don’t have a problem with that — as long as they are transparent about it. But the moment I have to add to my already over stuffed inbox in order to have information that is easily available elsewhere, I’m out. In the words of one popular internet meme, “ain’t nobody got time for that! ” 🙂

        1. Jane

          Yes, I do see your point – I have used affiliates for a while but often with my material there is just nowhere to link to because it hasn’t launched yet. Most of the Christmas posts are affiliate linked but what I will say is that as a full time blogger, money has to come from somewhere.. I hope you feel you all my sponsored work is clearly signposted..I try and make it completely transparent. I think from my end I would say that affiliate linking is my smallest concern but on the other hand, either I take that tiny cut or the brand does. Maintaining a blog (and I don’t mark myself as an influencer comparing to You Tube or similar.. my stats are nowhere on that level) is expensive so every little does count. I also think, it’s been 8 years in the making and it has stayed truly reader focussed – the problem is I think where people use affiliate linking purely to ‘sell’ rather than it being a natural incorporation where possible or appropriate. It can very much change the way you blog – when I first joined Reward Style I definitely got a bit ASOS happy – but that’s not really the case now. I like to earn a bit extra through affiliate linking and it can add up over the course of a year, but I feel as long as I’m transparent (i.e. if I use a link on Twitter it is always clearly marked A/L and it’s the About Me section that some links are used) then it’s okay. You should also know that we get a lot of pressure from brands and aff links to feature their products.. and I mean A LOT … so to stick to a course of showing things that either you, the blogger, love or things you think your readers will love takes quite a lot of sticking your heels in.

          1. PhotoGirl

            Jane, I think your blog is EXCELLENT — both in terms of content and in the way you balance the business aspects of things. I regard you as a person of high integrity and that, along with your great content, is what keeps me coming back.

            I also feel that everyone has a right to be paid for their work. As women, I think we particularly need to remind ourselves of that.

            I will also admit that I have no real idea as to what goes on behind the scenes in the blogging world. I ran three blogs associated with my photo business for several years, but the stress of doing so — while operating a fully functioning photo studio full time– eventually became too much for me. I wanted to be behind the camera more and in front of the computer less, so I stopped blogging. Those blogs were advertising for my business, but they did not generate “income” in the same way that fashion, beauty, and food blogs do. I can’t even imagine what it would have been like for me if the circumstances had been otherwise.

            Lately, some people who follow me on Instagram have suggested that I start a beauty blog for women of color. While I certainly see an opening for this, I don’t think that I’ll be doing it. Working with brands seems incredibly difficult and I am not one to suffer fools gladly. This is perhaps the best and also the most problematic thing about my personality. 🙂

            In any case, I have a lot of respect for you and your work, and I hold you in high regard. I hope that you were not offended by my previous comments. -xo

            PS: For me, you are absolutely an “influencer.” You Tube “gurus” barely interest me at all as I think most of them (Lisa Eldridge being the main exception) are there to talk to young girls in their teens and 20s, and offer very little critical thinking regarding the brands they discuss.

          2. Jane

            Thank you.. I always like to have your comments and you’re very kind and I am 100% not offended! I totally get why you found blogs unsustainable.. they are really all consuming (especially if you have three!); I know it’s not sustainable for me forever. However, you know there is a shortage of information for women of colour so maybe you could adapt your instagram to be more of an Instablog if you like. It’s an underserved area, shocking as that is. The blogging world now is so far removed from how it started and it’s a question of just sticking with it for as long as I can! At the end of the day, it’s literally just me and my laptop at home with my dog and my family with Thom (at Manface) helping me with technical stuff. There is nobody else – no team – so it’s rather hard to feel like an influencer! I’m just doing my thing! Working with PRs and brands is difficult sometimes but on the other hand there are some that are an absolute dream to work with. I’m much more able to say no and put my foot down now that I’ve realised that I’m happy with what I have and I’m not looking for world domination! Thank you always for the time you put in to make your points and I’m always delighted to have these conversations! xxxx

          3. Clbnolan

            What is RewardStyle & Love to Know – I’m clueless!!

          4. Jane

            Total case of everything being helped if I read the comments in the correct order. Again, I plead gin :-))

          5. Clbnolan

            Sorry for being lazy then, Jane! I just got off my ass & googled it & now have the jist.
            I’m confused as to what the issue is though.
            When I read a blog & I’m interested in an item, I always google it to find cheapest/best offer. If that happens to be through an affiliate link, it’s no skin off my nose & if it’s not, I just buy elsewhere. I’m not sure I understand why it’s a contentious issue.

          6. Jane

            I don’t know why it is either really.. because it doesn’t mean less value for the reader.. I think the main point is that blogs that just post for sales.. but it’s obviously reader’s choice as to whether that’s what suits them. Argh.. did I say you were lazy? Have lost the thread of the conversation but if that’s the case I can only plead gin :-))) xxxxxx

  12. Christina

    Wow, that’s fantastic! I love that the products go to charity or towards funding of charities. What a great thing to be doing!

  13. Kate

    Thank you for such a detailed explanation. It must be a big job just keeping track and managing the whole process! As a reader I really appreciate your honest approach to beauty blogging. (I love number 7 – random acts of kindness are the best!)

  14. Kim Hutchinson

    That’s nice to hear Jane, I did wonder! My latest beauty box is going to my niece for her Christmas present, it’s so good I want to share it with all my friends!!

  15. Clbnolan

    I love the fact that you’re so open about this stuff – and everything else to do with blogging!!
    It’s also nice that you’ve come up with so many inventive ways to share the beauty wealth around. I bet your mates bloody love coming round to your house though…!!

  16. Natalia

    It like your blog very much but it is such a pity you don’t swatch many products thus making those post absolutely uninformative for me. Now I see that maybe it is connected somehow with your wish not to use the product before it is given away.

    1. Jane

      Product that’s swatched (and I do a LOT of swatches) goes to friends and family – I don’t send used products to charities obviously… and other bloggers don’t mind receiving lightly swatched product either. It’s nothing to do with not wishing to swatch, although I must admit that I don’t light every candle I get because it doesn’t make any sense to me to burn for the sake of it when the scent is very clear and it means that the product can’t have a ‘second life’ if you like. I think I do loads of swatches!

  17. Haflingerhannah

    Thank you for sharing this with us Jane.
    It’s something I’ve always wondered about – knowing what my pile of “stuff” – gift with purchase, unused samples / minis looks like as an intermittent beauty item purchaser is like, I can only imagine what your pile must be like!
    I had visions of you being surrounded by piles of unused “stuff” not knowing what to do with it. I LOVE that you’ve found so many interesting and innovative ways to pass product on / share it / gift it / ensure that charity benefits.
    Recycling and sharing at its best – and gives me the warm fuzzies

  18. Megan

    I really loved reading this, I knew you gifted your unused products but had no idea how comprehensive your system is! It’s lovely to see how many people benefit from your kindness 🙂

  19. I pass to friends, share with other bloggers and have supported give and make up.

  20. Clbnolan

    Do not reduce your gin intake. I repeat, Jane, DO NOT REDUCE YOUR GIN INTAKE!
    Jane, you didn’t refer to me as lazy – I did, since I asked a dumb question without engaging my brain xCx

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