When Brands Don’t Play Fair
I don’t often use my blog to send a specific message, but this little story has been rumbling on for so long that it’s time.
If you saw my posts on Models Own Iced Neon and subsequent Vine videos, you’ll know that I put a significant amount of work and effort into them. I’ve had a lot of feedback, answered a lot of questions about the range on Twitter and generally devoted a lot of time to these shades.
Models Own operate on a very selfish basis on social media. They’re a great example of how not to behave if you want to keep loyalty and friends. The clue is in the name – *social* media. They are absolutely intent on keeping all click throughs going to their own site, so any bloggers doing any work on their behalf can’t expect any support. Most bloggers will know that sharing and support is what makes the blogging world go round. It’s a crucial element in ensuring traffic for all and being generous in re-tweets is so much appreciated (by me, anyway) and I try really hard to repay with re-tweets myself.
Most brands are positively delighted to re-tweet and acknowledge reviews. Most brands have social media people that understand the give-and-take of interactions in social media. Most brands appreciate and understand consumer loyalty and go out of their way to repeat a positive message or review (and my reviews of Ice Neon are totally positive – although I’m not really buying the keep-it-in-the-fridge aspect). While I’m clearly not reviewing the product for Models Own, but for BBB readers, because I know there is a big MO fan base, I still think it is disingenuous that they’re so reluctant to play a part in the social aspect of social media.
Funnily enough, I’ve just had a Tweet from the ‘Bossman’ – his words not mine, saying he doesn’t do much during the week let alone on a Sunday. I don’t think I need to add anything to that.
So, what do you say? Should brands give bloggers the push they deserve when they’re putting so much time and effort into reviewing products? I’d love to know what you think.