This is so cool! I have a sample here and it’s pretty amazing I have to admit, with pop-up butterflies and QR codes to scan for smart phone tutorials as well as a space to prop up your phone AND a speaker to attach to it so you can do your make up to your favourite songs. Really, really innovative. Inside, make-up wise, there are ten new shades and six existing ones, a 24/7 Waterproof Liquid Eyeliner, Supercurl Curling Mascara and Eyeshadow Primer Potion. It launches on 1st October at House of Fraser and Debenhams stores nationwide. £46.
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8 comments
That looks fabulous! I really like it when beauty companies ‘think outside the box’. God I hate that saying x
I was in my local Debenhams recently and it was already out! I ordered it online in the 10% off sale, waiting (impatiently) for it to arrive, It looks awesome (even though I already have a couple of the shadows) x
Is that a little UD keyring in the corner? Lovely box.
Woooooow!! I’d just yesterday been saying that I’d gotten a bit bored of UD stuff, but I think I’m in love all over again! What a brilliant box idea!
I don’t think I’m in love with the colours of the shadows enough tbh, but I could be so tempted by the box alone!!
Actually it’s been out for weeks now. 😉 I bought mine from Debenhams ages ago. The gadgets may be cool, but the sades are quite meh, if I hadn’t been collection the BOS I wouldn’t have bought it to be honest.
The little “keyring” is a speaker for your smart phone / ipod actually. 😉
Im not so big on the shades they seem similar to other releases but that is a very techy box!
Oh no – not another one!! The UD Book of Shadows always rinse me out! I might skip this though as the whole phone dock/scan concept seems like it’s aimed at a young market
Wow this is so good, would make a great christmas present!