I’ll put my hands up and say I wasn’t grabbed by Tru Beauty initially, but once I heard the brand story I couldn’t get hold of it quick enough.
As we all know, eczema is a really troublesome skin condition; it can flare up without the slightest notice or it can just stay around for years at a time. I’ve had it – it’s itchy, sore and debilitating. So, founder, Sarah-Jane Lynch, who has eczema herself, brought the product to market after a long road… first she had to do ITEC qualification in beauty therapy, found a moment to have her daughter, then did a degree in business with entrepreneurship. I think anyone who has eczema knows that there is no feeling of glamour or pampering in scooping out handfuls of grey grease from a large prescription pot, and while that might be essential for some, Sarah-Jane’s aim with Tru is make a skin care range for women (or men) with eczema that looks and feels like the same kind of skin care anyone can use – functional and pampering.
More impressively still, Tru has landed itself a spot in Fenwick – and that’s not easy! Three products are rolling out initially – a cleanser (above – it’s lovely and can be used with cotton pads or water), a toning treatment and a moisturiser. Prices will be around £16 and the range launches on 1st November so do keep an eye out for it.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.