Just as I was discussing the horribleness of Fog Hair on Twitter yesterday with @thatsntmyage, today, along comes Tresemmé 7 Day Smooth. If you don’t live in the UK, chances are you won’t know what fog can do to hair! Fog, which stops us being able to see even a metre ahead, is basically a thick cloud of tiny water droplets – so thick you can barely even see out of it so imagine how many droplets that is!
While I doubt very much that even 7 Day Smooth can control fog levels, what it can do is rectify the situation far more quickly than normal. Although I’m not all that interested in hair, this new technology has definitely got me interested – smoothing kits have come and gone but this time the concept has been pretty much reinvented by Tresemmé so I’ll cut to the chase and explain how it works.
Here goes: We pretty well all know if that cuticles on hair shaft are ruffled, there will be frizz. If they’re smooth, then there will be smoothness. So, using two highly, but oppositely charged polymers that bond under heat to form a bond between the themselves and the hair surface. You can’t see or feel this bond. Add in heat stylers and it causes a light film over the hair (which you can’t see or feel either) that stops hair flexing and therefore ruffling up. It’s also suitable for Afro Caribbbean or tightly curled Brazilian hair.
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I’ve had my hair done today and of course it’s super smooth because a hair stylist did it, but I’ll be keeping a close eye on the claims that hair smoothness is improved for seven days (through washes as well) because it’s quite a claim. I have never wished for fog before, but am definitely wishing for it now to put these products to the ultimate test. I want to see whether I can run straighteners through and it will go back to its smooth self or not.
So, what do you need to know? It’s not expensive at £5.99 for Shampoo, £5.99 for Conditioner and £6.99 for the 7 Day Smooth Heat Activated Treatment. Actually, now I think about it, I didn’t ask whether you really *need* to use the shampoo and conditioner or whether the real action is in the Treatment. The range launches into Superdrug in January (definitely a fog hair warning month) and then elsewhere in February.
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7 comments
this is the perfect thing for this time of year! x
http://amor-differo.blogspot.co.uk
My freshly curled hair looked absolutely horrible 2 days ago, I used a weatherproof hair spray, but still, within minutes I looked like a puli or a Hungarian shepherd dog. Hopefully they will come up with something to smooth but keep the curl
Pretty excited to see how you get on with this. The amount of times I’ve spent ages styling my hair to get it perfect and the moment I step outside the weather just turned it into a frizzy hay bale again….
Oooh, as someone with super thick and curly hair which is difficult to tame, I would love to see how you get on with this. Even just relaxing my curls would be a bonus.
Love Vicky
http://aroundandaroundandupsidedown.blogspot.co.uk/
I cant wait to try this! I am sooo lazy when it comes to my hair, this sounds perfect for me lol xx
Are the shampoo and conditioner new products, or a rebranding of the Keratin Smooth that Tresemme have been selling for yonks now? I’ve been using them since they came out, and definitely feel they make a difference to my hair (only shame is that every time I dyed it, went swimming in salt water or had to use a different shampoo for a while, the effects disappeared almost straight away). I’ll definitely be picking up the treatment!
That’s a good question.. I don’t know, but I do know you don’t technically need to use the shampoo and conditioner to get the result from the main smoothing product. With the treatment, I’d say that it has certainly kept frizz at bay although not kept my hair poker straight… what is noticable though is that it takes far less effort to straighten out again with hot irons.