Tommy Hilfiger

Once again, this new fragrance fits into the ‘quite nice’ category, rather being a huge and exciting olfactory experience. I honestly can’t say that there’s anything awful about it at all.. fruity, peachy, pretty and light.. it’s a very easy every-day wear if you need something unobtrusive and gently, but pleasantly, present.

Tommy Hilfiger

My feeling is that it’s pitched young – and I can really see that it’s perfectly suited to the beginning of a fragrance journey. However, in my head, Tommy is all about the 1980’s (it was founded in 1985) so I don’t know how much relevance it has now to the targeted demographic.

However, I think possibly it’s a different thing stateside – Tommy is a classic casual brand, like Ralph Lauren, with a preppy, sail crew vibe and maybe that just so much of a thing here.  There’s a new male version as well, Tommy Tropics, which sounds more promising with some minty notes and lavender. They’re both £30 each and launch tomorrow (Saturday).

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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.