It used to be that there were three tiers of cosmetics; budget, middle market and premium. I was at an event recently where the brand referred to themselves as ‘budget’, and it seemed incorrect when I heard it out loud.  This particular brand used to be considered budget, but with the advent of E.L.F, Primark and the like, with items for £1, brands with palettes priced £5 and over are now in a newer category of premium-budget. The same could also be said of the premium ranges, whose products spiral in cost more and more – I now consider them to be the 5th tier – super-premium.  I’m just wondering quite how low make up prices can actually go and still be considered viable make up products, and also how high the super-premium category can go before we say, hang-on, it’s only lipstick. Do you have a lower limit when it comes to spending on make up – a price under which you won’t go? And, also your upper limits? Have they expanded over the years in line with the super-premium categories?

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