TheBeautyPlus.com

Beautyplus
Beautyplus

I’ve started a new site, to run as a sister site to BBB, called TheBeautyPlus.com. It’s aimed at older women who don’t necessarily feel that blogs talk directly to them about the specific issues that come with ageing or products that are relevant to the next phase of your beauty life. On BBB, it’s anything and everything beauty, but at TheBeautyPlus, I’m trying to keep it more relevant to women who love their age, covering lifestyle, fashion and of course, beauty. I’ve had to think really hard about what I’m trying to say, and much in the same way as BBB has, TheBeautyPlus will evolve in time – I can’t say now what it will be in a year’s time, for example. Other than it’s a place where we’re not judging how anyone chooses to age, but are providing information on ways to look and feel fresh and happy – as well as a myriad of other things! There are no writers on the TheBeautyPlus under the age of 40 because I don’t feel that you can truly understand ageing unless you have experience of it. Oh, and we are avoiding the words ‘anti-ageing’ like the plague because we are not anti ageing. The opposite, in fact.

BeautyPlus
BeautyPlus

I’ve got another gorgeous Nuno illustration – chosen because she could be any age, any nationality (almost) and any income. I like to think that maybe we can ditch the whole ‘anti-ageing’ category in favour of being beauty+. It’s better, I think. I know I’d far rather be looking at beauty+ products than the apologetic anti-ageing sections. I love being the age I am, so BeautyPlus is a celebration of this phase.

I’m describing the contents as ‘canapes of news rather than the full sit-down’ so it’s all about relevant snippets that you can get into your inbox every day that take only a moment or two to read. So, if you feel like that’s you, I’m at @usthebeautyplus on Twitter and TheBeautyPlus.com is HERE. It’s important to remember that the beauty market for older women is about to explode – every single beauty brand is focussing on this category and looking at better ways to talk to this audience. It’s going to be such a journey!

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Jane Cunningham

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16 responses to “TheBeautyPlus.com”

  1. Lyn

    Fantastic idea, Jane, well done

    Want to join, but links not working
    Lyn

    Reply
  2. Sally Alexander

    Jane, I love your blog and often tell my Mum about your posts. A
    She’s an amazingly youthful 62 who’s also into beauty – she’ll love this. Well done for bringing your knowledge to an older but no less important audience.

    Sally x

    Reply
  3. Lyn

    Joined, Jane
    a young at heart 73 year old
    Lyn

    Reply
  4. Laura

    Wonderful idea, congrats!!!!! I will be a fan of B+

    Reply
  5. Danniella

    Love the idea of this site Jane! Will have to get my mum Jayne to give it a read 😉

    Danniella x
    http://www.famousinjapan.co.uk

    Reply
  6. Annette

    Thanks for this Jayne – as much as I love reading beauty blogs I can’t relate to a 23 year old’s morning skincare routine! I’m 44 next month and I’ve been looking for something more age appropriate for some time now and here you are!

    Reply
  7. Katie

    I agree, anti-ageing is the wrong term. ‘Pro-ageing’ is much better. Fantastic as usual Jane.

    Reply
  8. liz

    So relieved to see this, while there are a few women around my age on you tube, there is nothing in blogs that appeals to me. I follow this blog and one other but find I skim over a lot of the reviews. I am 56 and addicted to skin care, hair care, love my fragrances, I wear make up for work but not a huge fan. Looking forward to your new blog, thank you

    Reply
  9. Bex

    Soooo excited for this! From a ‘youthful’ 46 year old!

    Reply
  10. Leah

    I’m SO in! I hit the big 40 in April and the kind of ageing I intend to do involves loads of not giving a shit rather than Botox or having my cheeks sewn back somewhere behind my ears. The UK is a terribly ageist environment which is brutal and disrespectful to all older people, but especially women. I’m so pleased to hear all the beauty brands have cottoned on to this previously ignored market. The future is bright, the future is +!

    Reply
  11. CJ “Beauty at 40 and Beyond”

    I could hug you! Just followed. CJ xx

    Reply
  12. anne marie lepretre

    Hi Jane, wow you are going to be even busier! As a 40 plus myself I like the angle and will be reading your post. All the best x

    Reply
  13. Unevenlemming

    Applause Jane, all looks fabulous. Is it OK for me to join at 32? Same as Annette I really don’t relate to the masses of 20 something bloggers anymore. I went clubbing last night and all I was craving was a cuppa and a sit down (however there was some 50 odds who were out doing me. I was very jealous)

    Reply
  14. Paphiopedilum

    I wish you the best for the new site and I am sure you will make a brilliant thing out of this – just like you did with BBB!

    However I do have do admit, that my feelings on that are ambivalent, because on the one hand, an aspect that I truly love about beauty-blogs, is that they unite women regardless of their very different backgrounds, including their different ages, in reading, commenting and simply in the love for makeup all of them have in common! Myself I am 34, and it is always such a great feeling for me to suddenly realize that somebody that I enjoy interacting and exchanging opinions with is totally another age than myself – be it younger or older; and to suddenly get aware of not having thought about this person’s age before.

    On the other hand OF COURSE I do understand that other kinds of skin care are of interest for women of about 50 than for those aged 20. Not only as to the needs, but also as to what is affordable. As a working woman earning my own money I am often quite bored of young girls endlessly talking about the same inexpensive drug store brands and products again and again and again…

    Anyway I do love your concept not to make Beauty+ an anti aging blog, but a blog on loving and embracing the age you are in, and I am curious to see what will be going on there!

    Reply
    1. Jane

      Thank you so much for your comment. The decision to create Beauty+ was really based on feedback from older blog readers who find it hard to find spaces that really speak to them. But I get exactly what you’re saying about the unity aspect. It’s difficult to categorise but I think time will tell if there is a real need for different spaces for different age groups – it’s kind of a live experiment, if you like – wish me luck!!

      Reply
  15. Lesley H

    I’m in !! Struggling with make up now that I’m a tad older and have never really changed my colour choices. My hair has changed from dark brown to dark blonde thanks to my hairdresser so I need a makeover on my face now too. Well done Jane.

    Reply

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