It’s a strange thing still that some brands just haven’t got their head around the fact that the world wide web really is world wide. It’s like they just think their products will be invisible to anyone they don’t actually want to see them. Even my mum, confused as she is between a blog post and an email knows that the www goes, er, all over the w. 

So I got into a really strange conversation over several days about how although a collection was easily viewable on an American website, I wasn’t to blog it in the UK because it was embargoed. How can a product be embargoed when I can find it on Google Images in less than a second? Which bit of the internet are you not understanding here, people?

It is always my preference to work with brands rather than give them a horrible shock, so if I have images I will let them know ahead that I am going to use them and usually state I would rather have official images than things I’ve found on other sites, because it is a better way to work ethically and I am never happy to use other site images without their permission, which can sometimes take a long while to get, or indeed, to actually get to the route of the source if they are pasted everywhere.

So, over some stilted email conversations, which petered out at their end I might say, I question the embargo issue when I can actually physically see the products in front of me on the screen, and wait for a reply. None comes, but in the convening couple of days before I nudge for a reply, the images mysteriously disappear from the US site. Now, I am not a PR and it’s not my business how to tell them to do their job, but how much better for them to say, “Massive *uck up, they aren’t supposed to be there; we’re having them taken down and would really appreciate your co-operation here.” In which case, that’s fine with me.. it’s make-up, not national security. But I do think it is a little unfair to pretend the whole thing didn’t happen and use non-communication instead of a little honesty and manners. I have the pictures – they’re in my files, but in the end you just have to throw your hands up and say, whatever. It really is just lipstick and when the whole thing is so cloak and dagger, I’m not up for taking responsiblity for some PR getting the telling off of her life, or worse, a stroppy client desertion. The reality is though, that someone else will.

But it throws into question the whole embargo thing again – I don’t wilfully break embargos left, right and centre, but the entire embargoeing collections must be looked at again. Unless a brand is 100% sure their PR is water-tight, and their factory, and their make up artists and their suppliers and the store buyers, the warehousers, the distributors, then really, there is no point. 

I had the slightly awkward situation of showing a PR agency pictures of their client’s Christmas collection that they literally had no clue about – and no, I haven’t blogged them. It doesn’t seem fair at this point. The internet is ultra-competitive these days; first pictures means high stats – they’re really very valuable to a website or blogger in terms of stats, and while I will still never get over the thrill of a new beauty collection, there is much more to it these days, including, importantly, a genuine desire for my readers to have the best access. In a lot of ways, it does bring a rush to beauty blogging; it’s what makes it very, very exciting, but oh, the frustration! I want BBB readers to see everything here first, but realise that I cannot make that happen every time – I am genuinely happy with sometimes. 

You have to make a judgement call each and every time; MAC holiday is already duplicating its way across the internet faster than the speed of light so I will be blogging that…but how much easier everyone’s lives would be if Italy and America understood about the w.  

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.