A sneaky peek at the new Ted Baker fragrance, Ella, launching in September. I love these cake-slice packed perfumes for their packaging, but also, Ella is a fragrance that – maybe it’s insulting to say – smells much more premium than you think it’s going to. It’s a floral mix that’s light and feminine but has enough ‘depth’ to make it pertinent to the season it is meant for. It’s £15.
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