Designed to mix n match with their t-shirts, these nail polishes will be released by Superdry in March 2011. It seems a little bit strange to me that Superdry should do nail polish – it feels a bit like buying GAP nail varnish – would you want to? Anyway, there are some very cool and bright shades if you love your nails to pop a bit but since they remind me straight away of Model’s Own the Superdry shades don’t really seem to be bringing anything new to the nail polish party.
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Both American Apparel and Urban Outfitters have their own polish – and they’re both very good, colour choice and formula. I suppose it’s all about brand extension. I don’t have any Superdry t-shirts but will be interested to see how they turn out.
And in breaking news it seems Aldo (the shoe folk) are doing nail polish and lip glosses too! Everyone is getting in on the game.