I’m totally baffled yet again as to why Style’s beauty awards use a drop-down menu system. They’re asking for readers to vote on their favourite beauty treats from lipstick to hair care – but there is no option (other than ‘other’ where you can type in the name of your favourite product) to vote for a specific item, i.e. Armarni Eyes To Kill Mascara. All there is is a drop down brand menu, which for something like Clinique is ridiculous as they have loads of different mascaras. In essence, all you are doing is voting for the brand, not the product. And how will it be announced when the winners are declared? X thousand readers decided that Dior have the best mascara (when there are at least six different mascaras from Dior) but we can’t say which one since we didn’t ask?? Not consumer friendly, and not helpful either. When it comes to foundation, your choices are Chantecaille, Chanel, Clinique, Dior, L’Oreal, Maybelline, Lancome, Bobbi Brown or Other (where you can type in your own choice). Now, Bobbi Brown alone has five different foundations, ranging from Hydrating to Oil Free, all doing different things for different ages and types of skin. Beauty afficionados of course do have their favourite brands, but as we all know, a brand can come out with one product that is amazing and the next minute a proper flop. This voting system doesn’t allow for any real choice – who decided on which brands go on the drop down, for example, a clear case of nudging the voter if ever there was one. I’d say this is just a pat on the back for advertisers because I cannot fathom what on earth it is telling consumers or indeed what level of information it is allowing consumers to tell them. What is the point?
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I found it very superficial also; much preferred the ‘best of’ that Allure used to do when they had panels testing specific panels, and I find the Beauty Bible stuff more helpful too.
The whole thing is just one big waste of time then surely…when will magazines wise up?!?!
The only point I can see is getting free mascara…possibly…and some kind of publicity for Clinique?
So agree with you about this and your previous posting when you had talked about bloggers getting a hard time. I am off this week on leave and have bought some glossies to browse. Nothing to read, no up to date make up or even a reasonable review of the top price items they are pushing us to buy.I love these things as much as anyone else but want to know if they work or if the colour is rubbish and its people like you who aren’t chained to advertising I’m prepared to listen to.
…..and two of the choices for best organic brand aren’t even organic – ren and nude. Neither brand pretends to be and yet once again the press confuse the issue and list them as organic.
I complete this survey every year and agree. Its all about rewarding companies who advertise with them. Instyle is now a totally pointless list- the same products win every year and sometimes the same brand wins best foundation, concealer etc.
I´m completly agree with you.
It is crazy to give awards this way.
I love your blog. Never change it, please.
I´m from spain, where I write a beauty blog too: http://www.beautyblog.es
If you ever need something from Spain, don´t hesitate in asking me for
I completely agree with you about the drop down menu. people are also very lazy and likely to click anything if they don’t have a proper opionion. There are also some amazing products out there that are not made by one of the bigger multi national brands. However it is good to see some smaller niche brands such a Wei and Oskia in the Best New brand/product category, who don’t advertise, being recognised. I really hope they win!
I know you wrote about this ages ago but I have just seen the results and it makes me so angry! Firstly, Best New Brand was won by Dr Nick Lowe – um didn’t he launch in 2006? That is not what I call a new brand! Secondly, The Best Natural Brand was originally called Best Organic Brand, so therefore no one would have votted for the great natural brands. And thirdly, wasn’t the overall winner the actual Sponsor….Clinique…!!