The Stila Re-Launch

You’ve probably heard that Stila is back in the UK launching late this month/early next into Boots and department stores. To be honest, I really wondered if there is any room for it any more – I mean, there are simply so many ranges that I just wasn’t sure how it would fit back in. But, it’s got to be said that it’s back with a bang and I genuinely think it will be as popular as ever. I’ll be covering individual items at a later date so this is just an overview of the launch. 

The first thing I noticed – something I’d never noticed before although today it was so glaringly obvious – the Stila girl has no nose. Now, they say this is because they don’t want her to look like anyone in particular. The Stila philosophy is that you aspire to look like you and not a poster girl. Great..can’t argue with that. But I ended up feeling a little bit sorry for the no-nose gals. I’m sure some nostrils at least couldn’t hurt. 

See, no nose.

There are some brand new products; notably the divinely swirly One Step Bronzer, One Step Correct impressive primer, colour corrector, brightener and anti-ageing cream and Perfect & Correct Foundation. They’re fabulous formulas that glide over the skin. 

Whoops.. a little bit blurry, but you get the idea.. One Step Correct

 Also at the Stila party, Sparkle Waterproof Liquid Eyeliners and Custom Colour Blush. The blush is one of those colour change blushers that adapt to your skin tone.. I’m sceptical about this to be honest.. I always thought that they adapted to heat and not tone. That said, when the make up artist put it on the model it was lush. A beautiful peachy pink that looked radiant.  

One Step Bronze

A blurry swatch

Someone got distracted.. was it @modelrecommends?

And that’s all my own work with the famously good Stila Liquid Eyeliner Pen in Black and Indigo

So happy to see these!

Seriously, could you want more Stila! (That’s the colour change blush..the bright pink one)

And, more of the famous Stila Gloss. Hello you. I’m glad you’re back.

I’m so glad to see this brand back in the UK. Mostly, I can’t wait to start wearing the glosses.. always my favourite products from the brand. Expect to see it from July.

Oh, I nearly forgot to mention Kitten. If you didn’t get it the first time round, it is the most beautiful, finely milled, lumious eye shadow ever in a suit-all shade that acts as a highlighter or all over the eye as a shadow to wake up your whole face. Bliss, and a must-have.


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17 responses to “The Stila Re-Launch”

  1. Charlie

    Some lovely looking things there!

  2. Yay! I missed Stila. The glosses were some of my favourites too. Can’t wait to get Brown Sugar back!

  3. I’m so exciited for this, I can finally get my hands on Kitten. x

  4. Bettina@BeautySwot

    Exciting, I am looking forward to trying this brand

  5. OMG! Stila is by far my favourite make-up brand!!! So excited about this! xx

  6. Yay! So excited about this…Kitten is The Best Eye Shadow Ever. Fact.
    x

  7. Distracted? Moi?

  8. Actionmags

    I love Stila and I really miss it.. Can’t wait to have it back.. I wonder is it slotting into the urban decay sections that seem to be gone from
    Boots

  9. Love Stila, can’t wait to go and pick up some bits! Kitten looks gorgeous.

    Lx

  10. Vicky

    Very excited, but it will be interesting to see how much everything costs. The one step corrector is $36 in the US, which is about £22. Mac is particularly bad for price gouging, so we shall see.

  11. Anonymous

    I started buying Stila as soon as it arrived in the UK. I bought it from HoF Manchester and then followed it into Selfridges, Manchester when it moved housed. I also used to buy it from the specialist beauty store that Boots started up but then shut down. I am thrilled that its back but I am curious about the price point. Its become dirt cheap in the USA and is easy to get someone to CP it across the atlantic.

  12. The lipgloss in watermelon was my go to product. So excited to get it back in my make-up bag!

  13. I should be happy but the first thing I think off is how rubbish my local boots is and how little chance there is going to be for them to stock it, pff.
    It’s brilliant news however. Such a massive range! i like the sound of kitten too xx

  14. I loved the glosses. When I heard it was coming back to Boots stores I was really glad! Although it is only in selected stores right now.

  15. Good to hear that!

    and I love Kitten!

  16. Kitten is one of my favourite eyeshadows but I think Stila is no longer the brand I used to love. I recently bought a travel palette and the quality was awful. And I prefer the old packaging rather than the new one…

  17. Vicky, I think it will be £24.

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