Smith & Cult
I first featured Smith & Cult this time last year when founder, Dineh Mohaje had first announced it. If that name rings a bell, it’s because Dineh was also the founder of Hard Candy make up! It’s taken a whole year for it to get to the UK, which is a slow old train by anyone’s standards. My first impressions are that the colour range is fabulous and the bottles are huge!
In my set of samples, there is definitely a quality control issue on the brushes.. some are perfection (see below) but one or two were a little bit scruffy (as above). The consistency is good – lighter colours are two to three coats, but brighter colours you really could get away with one coat. There are 33 shades in the line up as well as a base and top coat and it’s a 5 free range.
I haven’t – yet – put them to a longevity or chip test but US reviews are all good in that area. I love the edgy packaging of Smith & Cult – it’s so hard to reinvent the nail polish bottle, but they’ve done so. The large gold cap does come off to reveal a smaller one inside – I can use either but I can see that the gold outer cap might be a bit bulky in the hold despite indents on each side which are presumably to make holding easier. Good to have a choice at least.
This is just a small selection of colours – Smith & Cult is really strong on vibrant shades that you just really, really want to have on your nails! They’re £19 a pop though (HERE) but you do feel like you have something special.