Holy moly, this boy is a cash cow! If you’re a Bieberette you’ll love to get hold of the fragrance infused dog-tags and wrist bands he’s bringing out in collaboration with Etoile Nation, a fragrance customising brand who right now must be down on their knees saying thank you for the retirement fund. Bieber already brought out a selection of wristbands and dog tags in November (in the US obviously, and at Walmart to boot), but the new designs, One Less Lonely Girl and Never Say Never are infused with a pomegranate scent (and currently also US only but you can check the etoilenation.com site). Beebs has been gifted his own dog tags from Etoile Nation – in white gold and diamonds. Now, I’d like to get a sniff of that.

White gold customised tag of the Beeb.
Pomegranate Infused Tag and Band


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