Shiseido Ibuki

Ever ahead of the curve, Shiseido is targeting 25-35 year olds with their new skin care line launching in October (UK). Meaning ‘New Breath’, Ibuki taps into our current obsession and new knowledge of Asian skin care routines. But wait til you see their campaign.. featuring an interactive film that reacts to breathing. Wow.

So, Shiseido are calling the target consumers Millennials and the range is reactive to stressed out skin and stressed out lifestyles. The formulas are based around cell renewal and hydration. I can’t wait to see this.. I think it’s going to be huge.


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