But, he lives and breathes his brand. He said he’d agreed to meet me on Alice’s recommendation and that he doesn’t meet with everyone. He doesn’t want a PR because he feels he can do it all himself. I suggest he is a control freak and he looks at me completely blankly. He’s just flown into London from Arizona for 24 hours only to turn round and head to South Africa tomorrow. I offer the suggestion that if he had a PR, he wouldn’t have to do these meetings and his time would be freer. He doesn’t feel anyone else can explain it as well as he can. Fair enough. So, we get to the products. There are currently three in the Shinso range, Essence, Glow and Mist. They’ve got a phenomenal amount of ingredients in them, all 69 sourced in Japan, including EGF, Superoxide Sismutase and Fullerenes (these three are the power players), Japanese herbs and botanicals, as well as deep sea waters. Nao claims that the products can lift your skin in front of your eyes; in fact, he is so convinced of it that he keeps smearing his face in Essence and saying, ‘Look, you see how my skin is lifting?’ ‘Actually,’ I say, ‘I’m afraid I don’t.’ Because the truth is, I genuinely can’t see any difference. I’ll put a rider on this – he has probably the most perfect, taut and line free skin I’ve ever seen on a man, so it’s possibly not a surprise that there is no real magic happening in front of my very eyes. But, it makes me feel cynical nonetheless.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
I’ve heard about this “miracle” line before too and wondered if it was for real. And apparently it is, which is great. But it seems a shame that the RRP puts it out of the reach of so many women.
Fab posting I really enjoyed reading this interview. Could you tell me what the sizes are. I am thinking 50ml for essence and mist?
Hm, Fullerenes, I dunno if I really want them on my skin.
What a fantastic post. Products sound amazing. The man does not!
Obscenely expensive. This company should start living in the real world.
This sounds amazing, but who can pay this kind of money for skincare on a regular basis? The prices make Bioeffect look bargain basement!
Loved your interview, loved the results, did not love the price. Having said that, if it worked amazingly then I guess you are getting more value for money than spending a quarter of the amount on a product that doesn’t work at all!
Glow goes for 195$ in the USA, according to the offical site.What a price!!!
For that price I would need to look like a 19 yr old, right away. And become a size 8 into the bargain. I am sure its lovely though and I really enjoyed the frank interview and review.
I suspect his reticence might be a cultural thing. In Japan it’s considered quite rude to talk about yourself or show a lot of emotion (the emphasis is on society, and fitting in, rather than one’s individuality.)
I’m really intrigued by this product. If I manage to resist buying any fripperies at all next month I might swing it to buy it.