Since selling the Jo Malone brand to Estee Lauder, Ms Malone has been mighty quiet. Now she’s turning her hand to a 4 show series where she acts as guru and mentor to entrepreneurs by using her skills in marketing and branding to help the wanna-be’s succeed in turning ideas into a cash making reality. If you’ve got a sneaky idea up your sleeve and want to be considered for the British retail focussed show, then go to www.bbc.co.uk/beonashow.
It wouldn’t surprise me in the slightest if this is only the first toe dip for Jo Malone’s come-back – I’m sure there is more in store.
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I’ll be watching this avidly. I love JM, suspect Estee Lauder had a non-compete clause in her contract when she left them though; she probably won’t be able to enter skincare/bodycare for a few years.