Ah, just when the grey skies start to get you down, along come the Sew Lomax Neon Beauty Bags – bursting with eye-teasing colours.
They’ve put me in a holiday mood so this neon rush could be more expensive than I thought.
Sew Lomax has risen from a tiny brand to a brand that’s instantly recognisable; usually this trajectory doesn’t happen so quickly. I think it’s an interesting one because so many small brands struggle to make any impact and it just goes to show the importance of a good PR. Someone with great contacts, who’ll be 100% on your side and get the news of your brand to right people at the right time. If anyone ever thought that PR was just sending out releases, just look at this brand to know a wise PR campaign when you see one. Usually, small brands have a shoestring budget which makes this all the more impressive.
The new Sew Lomax Neon Beauty Bags are HERE.
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