Heard today that fabulous beauty store – first stop in Paris or New York for me – Sephora – is making a come back to the UK later in the year! While it’s not as good as getting our own branch of the beauty mecca, Sephora are apparantly launching their own brand into Marks & Spencer. This is great news for beauty fiends – Sephora own brand make up is affordable and effective. Love their big, fat, chunky silver eye pencil. In a recce of the Sephora store on the Champs Elysees that I visited this morning I found the wonderful brand SAMPAR that can’t find a way into the UK because there is no distributor currently. Mind you, it also stocked some bizarre range called Placenta cream which personally doesn’t do it for me! It was in the sale bucket – otherwise known in Paris as the ‘Sexy Price’ basket! Let’s hope this time that if Sephora is successful in its venture with M&S, it might pave the way for a huge flagship store in the middle of London instead of hoping that small stores in out of town shopping centres will work out. It didn’t the first time Sephora came to the UK, and it still won’t. At the height of tourist season and at Christmas in Paris, there are literally queues outside the Sephora flagship store. Let’s hope it makes more of a splash than Cargo did in selected Sainsburys.
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Although I really liked Sephora when it was in the Uk and visit it when I am in the US, there must be a reason why it didn’t work. With Sephora, Boots Pure Beauty and Pout all failing in the UK, maybe we shop in a different way in the uk or prefer shopping in department stores rather than individual specialised shops
It didn’t work because there wasn’t a flagship in Oxford/Regent St – or major cities in the UK. They went out of town to centres like Bluewater so the press couldn’t access it easily enough to give huge plugs!!
Does Sephora have Mixed Chicks curly hair products?