Selfridges Centenary: Enough Already

Just a teeny weeny bit sick to death of the whole Selfridges Centenary thing….a shop being a hundred years old isn’t really a reason to go there and buy more stuff. I was sent an email by a very interesting lady who specialises in collecting make up and fragrance from the 1920s and 1930s. She’s been researching the fascinating life of probably the first ever supermodel, who was an in house model for Selfridges in the 1930s. Pulling herself up by her bootstraps, she reinvented herself to become a celebrity, in a real life rags to riches story. Fittingly enough it all ended in tears, with a roller-coaster of a ride inbetween. Via the PR’s I sent details but never heard back. I just think how much more interesting and historical to tell a true story thats packed with mesmerising vintage fashion and beauty information as well as an extraordinary life, albeit brief, lived bucking the trends of the times would be than trying to flog yellow nail varnish.
Pic is from 1930, when Primark wasn’t even a twinkle in anyone’s eye.