Just as I was about to settle in for the night to write a long and protracted post about this story, which I’ll give an intro to in a sec, I discovered someone has already done it far better than I ever could.
The Daily Mail published an article asking scientifically trained doctors to assess whether so called ‘miracle creams’ can really work. And, given that women (and men) spend literally millions a year chasing the dream, it’s a very good question. Needless to say, mostly the doctors were sceptical, wondering how rubbing a cream into your breasts could possibly make them grow. The brand that has taken issue with the doctor’s opinion is Rodial, whose Skinny Sticks I have often raised an eyebrow at myself. Rodial’s £125 Boob Job claims to make boobs bigger; Dr Dalia Nield (from the London Clinic) thinks it’s highly unlikely. Rodial immediately began legal action to prevent the story being run. So, I’ll leave the rest of the sorry tale to Claire Coleman, a journalist who specialises in science based beauty stories. See it here: http://www.clairecoleman.plus.com/www.clairecoleman.com/Blog/Entries/2010/11/10_I_said_I_wouldnt_blog_but….html
What I wonder is how this could impact on bloggers. If a brand is going to become hyper-sensitive to anyone with an opinion, with or without a medical degree, then I wonder if blogging about Rodial at all is a good idea. Interestingly, they’ve just sent out their latest cream to several bloggers, but question if they quite ‘get’ that bloggers will say exactly what they think.
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If they don’t quite ‘get’ it now, they will soon…
Kind of waiting to see if anything comes of my rodial review now…
Do you know how the libel laws in the UK compare to those in the US? I took a (brief) media law course and recall that in the US you have to prove that the writer a) knew their statement was false or recklessly failed to find out and b) intended harm with whatever statement they made. In other words, it’s nearly impossible to prove libel by our standard.
I like our legal standard and I feel very protected writing under it. This is a serious issue for you guys and I hope that the laws will change soon!
@my lips but better – that’s pretty much our law too. The problem is that people threaten libel action to scare people into retraction with the threat, because even if the case is weak, you have to be able to employ solicitors and counsel to defend yourself.
Well, that has conclusively put me off the idea of ever buying anything from Rodial.
Amazing. Will neither blog about nor purchase from this range in case I end up in court.
It does seem to me (as a neutral observer who doesn’t have a blog) that the only safe thing to do at the moment is rave about the product if you like it and say nothing if at all if you don’t.
If I understand the situation correctly, people from all over the world make a point of suing for libel in the UK. Let us indeed hope that the law gets changed soon, as promised.
@MLBB Also (late last night when I wrote this) – in the UK, if you make a statement that potentially damages someone’s reputation, and they sue you for libel or slander, to defend yourself you generally have to prove your statement was true.
Surely, and this is a very simplistic way of looking at it, if you used the bust cream, for example, and it didn’t work you can say that without worrying, as it is true.
I have to say I am very sceptical about these wonder creams such as these but I do use an anti aging moisturiser… just in case!
doesn’t this apply to ALL creams though? they all make promises that they can’t really act upon yet we do buy our antiaging moisturisers. from the rodial range I like their glamtox eye cream, their facial which I have tried at HN and it is very nice. What I don’t like about the range is the crazy price tag. as much as I believe they should rephrase their promises the same goes for many bloggers who quite irresponsibly blast a brand. for example dear sarah if you have eczema, then you shouldn’t be using rodial.