Revlon has been completely revamped in the past couple of years, turning from blah to brilliant. Changes don’t come easily, particularly for a brand that was previously viewed as a middle-age staple and few younger customers coming on board to keep the fan-base growing. The Revlon revolution is a great example of when brilliant PR is absolutely key – getting the brand’s new image seen by beauty editors and in turn getting them excited enough about it to ensure plenty of coverage has been the making of Revlon’s ressurrection in the UK. The Spring/Summer range doesn’t disappoint either – purple smokey eyes, teamed with coral lips and nails, is a unique look that I predict will be the hottest of the summer. It’s at Superdrug and Boots from February, then nationwide from April.
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