Photo By Courtesy Photo: WWD.com
Okay so this collaboration is set to be a biggie: actually I am head-scratching a little over the match because while Marchesa is a well-known fashion name it’s not quite, er, high street, whereas Revlon very much is. Marchesa will get exposure in places it never dreamed of being and previously never seemed to want to be. If you really look at it, it’s taking Marchesa to the masses and yet if there is a brand that isn’t mass, it’s Marchesa.
Revlon is very quick to ally at the moment to high-end fashion brands.. notably with shoe designer Sophia Webster currently (and with only a few web-sites deemed ‘worthy’ of featuring it although I suspect that was not from Revlon’s end and why you didn’t see it here). There’s a little bit of an alarm bell ringing here: Revlon might well look to take itself couture but its consumers will probably always be your average gal like me, so random collabs with brands that are so off-mainstream that many will never have heard of them is alienating the core consumer and not embracing it.
Personally, I cannot wait for this to reveal itself… from what I’ve seen so far (the nails at the top with the design taken from a Marchesa dress) it’s going to be absolutely wow; inventive, elegant and exciting. But, relatable? I’m not sure. Have you heard of Marchesa? I’d be interested to know.
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I’ve never heard of Marchesa, but wow those nails are stunning!
I can’t see what else they’ll be bringing to the make-up stands.
Yes, yes and yes I’ve heard of Marchesa and I’m beyond excited for this. I won’t use them (if I can ever find them) but will be happy knowing I have them. I’m a pretty average gal (btw) lol.
I’ve heard of Marchesa, but that is only because I always look at who wore what at the Oscars, someone always wears it. I will definitely be curious to see what designs will be available.
Same here 🙂 but nails are beautiful 🙂
I’ve heard of Marchesa but only in the context of gowns at the Oscars!
First heard of Marchesa when studying what dresses Ryder Cup WAGS were wearing in Hello, then noticed they dressed Oscar winners as well. There are some really badly dressed celebs/WAGs at big occasions, the folks that Marchesa dress normally look better than average and people notice this so Marchesa may be more widely recognised than you give them credit for.
It’s not that I’m not giving them credit, but I do find it a strange mix. I think the majority of people who buy Revlon at their local Boots won’t have any point of reference for Marchesa. It doesn’t matter at all, of course, as long as the products are pretty!
I know Marchesa but had no idea these two collaborate, very curious of the results!
I thought I should clarify to the other commenters why I think this collaboration does make sense:
* Revlon – big American corporation
* Marchesa – British designer ‘brand’ that is fairly well known in America.
Because of the popularity/’fame’ of Marchesa in the US, there is a large enough population to make this collaboration potentially financially profitable, let alone Marchesa fans in other countries/ continents.
That’s a really good point.. it probably is much more well-known in the USA and therefore that makes perfect sense. Like the Aerin range where she is very well-known in the US.. but not so much here.