Photo By Courtesy Photo: WWD.com
Okay so this collaboration is set to be a biggie: actually I am head-scratching a little over the match because while Marchesa is a well-known fashion name it’s not quite, er, high street, whereas Revlon very much is. Marchesa will get exposure in places it never dreamed of being and previously never seemed to want to be. If you really look at it, it’s taking Marchesa to the masses and yet if there is a brand that isn’t mass, it’s Marchesa.
Revlon is very quick to ally at the moment to high-end fashion brands.. notably with shoe designer Sophia Webster currently (and with only a few web-sites deemed ‘worthy’ of featuring it although I suspect that was not from Revlon’s end and why you didn’t see it here). There’s a little bit of an alarm bell ringing here: Revlon might well look to take itself couture but its consumers will probably always be your average gal like me, so random collabs with brands that are so off-mainstream that many will never have heard of them is alienating the core consumer and not embracing it.
Personally, I cannot wait for this to reveal itself… from what I’ve seen so far (the nails at the top with the design taken from a Marchesa dress) it’s going to be absolutely wow; inventive, elegant and exciting. But, relatable? I’m not sure. Have you heard of Marchesa? I’d be interested to know.
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